Basic info

First Name


Last Name

Sanchez Herrera

User name






Full name

Natalia Sanchez Herrera

Working languages

English, French (Français), Spanish (Español)



I have 13 years of experience across multiple sectors, spanning arts, finance, and digital realms, crafting innovative solutions that address complex challenges and drive scalable value for a range of organizations. I’ve spearheaded data analytics programs, leveraging Big Data to enhance marketing segmentation for clients like Microsoft. Additionally, I developed quantitative frameworks to optimize business relationships within the financial sector.

Today, urged by the ecosystem challenge, I question assumptions and encourage reflection on unusual paradigms. This is why I founded VidaLabs, an initiative focused on ecology, data science, and vanguard economies. We develop models that facilitate projections of socio-ecological futures, empowering decision-makers in both the private and public sectors.

Based in Bogotá, Colombia—a biodiversity hotspot and a hub of cultural diversity—I am uniquely positioned to drive change. I believe that fostering co-creation and collaboration between the Global South and North is essential in addressing the profound ecosystemic challenges we face today. Being part of the SBC community is an invaluable opportunity to develop a business model that is finely attuned to global dynamics and fosters collaboration from the get go.


  • University of Sussex – UK (Online)
    Master of Science, MSc. in Sustainable Development
    2021 – 2023
  • MIT Sloan
    Digital Marketing Analytics Certificate
  • University of Southern California – USA
    Master of Arts, M.A. in Strategic Public Relations
    2015 – 2017
  • Universidad Sergio Arboleda – Colombia
    Graduate Certificate, Strategic Communications
    2012 – 2013
  • Universidad de Los Andes – Colombia
    Bachelor’s Degree, BFA: Visual arts and cultural management
    2006 – 2010



Significant achievements
  • Aspen Global Leadership Network. Colombia 2024 Fellow
    The ‘Liderando a Colombia 2050’ program, in partnership with COLFUTURO, aims to strengthen individuals who have already demonstrated leadership and professional excellence in their field, supporting them in the purpose of collaborating within a diverse group that shares the interest of contributing to and solving some of the main problems facing Colombia.
  • Honors Seminar Invitation. USC Annenberg. Sep 2016
    Chosen to participate in USC Annenberg’s exclusive Graduate Leadership Honors Seminar, taught by GOLIN’s Chairman Fred Cook.
  • Fundación para el futuro de Colombia COLFUTURO Loan/Scholarship award. Colombia July 2015


  • French B2 by Alliance Française Colombia
  • German C1 by Goethe Institute Colombia



Looking for investment opportunities, Open to work, Open to new collaborations

Current employment

Founder and Executive Director of VidaLabs


Data analytics, economics, political ecology, communications, arts and culture

Motivation for social impact creation

Society, economics and environment are overlapping and co-influencing spheres of the ecosystemic challenge our world faces today. We want to facilitate comprehension of these co-existing layers in each locality to support sounder ecological relationships while enabling the fulfillment of human rights for all.

Contributions to the SBC community

We will contribute the ability to process big and multi-variable data, particularly in the economics and ecology realms, as well as findings from our investigations in the Colombian context.

Sustainable Development Goals

GOAL 6: Clean Water and Sanitation, GOAL 10: Reduced Inequality, GOAL 11: Sustainable Cities and Communities, GOAL 13: Climate Action, GOAL 15: Life on Land, GOAL 17: Partnerships to achieve the Goal



Active but not looking

Research interests

Bioeconomies, political ecology, regenerative ecology

Current research projects

Bioeconomy Propulsor:
A data architecture that encompasses modeling of circular economic parameters and integrates with real biodiversity data in the field. Our goal is to empower understanding of our socio-ecological system, foster idea generation, and facilitate informed decision-making for territorial planning.

SBC competition

Competition: look for projects

Active but not looking for new projects

Website and social media