SBC-102 Principles of Business Model Innovation

This course provides the fundamental knowledge and tools to enable students identify social business opportunities, apply the design thinking method for business development, refine social and economic value propositions, design, validate and pitch business models, etc. It helps students improve their fieldwork performance in the Global Social Business Competition’s second round which focuses on the design of effective business models with dual objectives of profits and social impacts.


The complete evaluation of this course is divided into two parts. The first part is individual, and the second is a team assignment.

1) Individual evaluation. The individual evaluation is done on Throughout this course, there will be knowledge check questions or practice questions. All are auto-graded questions.

2) Group evaluation. The group evaluation is based on the teamwork on the SBC platform at and is evaluated on a 100 point-scale. Students can initiate a new team or join an existing team to write a case study (less than ten pages) about a business innovation of a start up or an established business. The team is free to choose any topics relevant to the materials of this course (for example, value proposition, design thinking, empathy, etc.). Members of this case writing team may be the same or different from the living lab of the competition.

Similar to essays, the case is evaluated based on (1) relevance, (2) coherence, (3) philosophical understanding of the topic, (4) power of argument, and (5) originality.

To receive the attestation for completing the course SBC102 “Principles of Business Model Innovation”, one needs to obtain a total of at least 60 in both the individual and group evaluations.

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