Basic info

First Name

Phuong

Last Name

Hoang

User name

hoangphuong

Country

Vietnam

Gender

Female

Full name

Hoang Thi Thu Phuong

Working languages

Vietnamese (Tiếng Việt)

Bio

About

Hoang Thi Thu Phuong (PhD, Paris 1 Pantheon Sorbonne University) is member of CFVG’s permanent faculty. She teaches Marketing, Brand Management and Research Marketing over the past 10 years. Besides, she has years of experience in consulting, executive training and coaching in Marketing, Business Strategy, Branding and Communication for SMEs and organizations in different fields, including: Education, Overseas Study Consulting, Fashion Retail, Coffee Production and Trading, Services F&B, consumer goods manufacturing … She graduated with a PhD in Management Science (Brand Management) from Paris 1 Panthéon Sorbonne University, France, Master of Management (MBM) from Solvay Business School Belgium), Master of Marketing Studies from Lille University (France). Since 9/2020, she is co-founder of Kafela Coffee, a premium coffee brand.

Education

PhD in Management Science (Brand Management) from Paris 1 Panthéon Sorbonne University, France, Master of Management (MBM) from Solvay Business School Belgium), Master of Marketing Studies from Lille University (France)

Business

Business

Looking for business partners, Looking for investment opportunities, Open to new collaborations

Current employment

Full Time Lecturer at CFVG / Co-founder of Kafela Coffee Company

Expertise

Marketing, Branding, Entrepreneurship, Business Strategy, Business Development

Motivation for social impact creation

I am passionate about creating shared value among commercial enterprises and social enterprises, that will grow both types of enterprise sustainably

Contributions to the SBC community

I have been involving in supporting the social enterprises, mentoring and training for social business projects for many years. In the future, I would like to contribute further to the development of social business community, especially I am ambitious about drawing the attention of commercial enterprise to social business mission.

Sustainable Development Goals

GOAL 3: Good Health and Well-being, GOAL 4: Quality Education, GOAL 7: Affordable and Clean Energy, GOAL 9: Industry, Innovation and Infrastructure, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production, GOAL 17: Partnerships to achieve the Goal

Research

Research

Looking for collaborators

Research interests

I am interest in following fields of research:

– Green Marketing

– Sustainable branding

-Share values and brand equity

– Social innovations and its impacts on brand equity

Current research projects

-Share value

– Sustainable branding

– Social Marketing

SBC competition

Competition: look for projects

Looking for new project(s)

Website and social media

Website

rubika.info