María Estela Ruíz Godoy is a consultant and professor in entrepreneurship and innovation at Universidad Anáhuac. She has recently been appointed as a Lean Starups Mexico Program Coordinator. Over the last 16 years, she has been teaching and acting as a judge in several boot camps, challenges, assessments, and contests in entrepreneurship. She has co-founded three enterprises and is experienced in human capital management at international companies and the redesign of business models. She holds a Bachelor’s degree in Business Administrator and a Postgraduate Degree in Innovation for Business Development from Tecnológico de Monterrey.