A Ph.D. candidate, Sergio Iván Vázquez Colunga dedicates his time to marketing consulting. He holds a master’s in strategic communications from Universidad Panamericana (México) and a master’s in marketing and sales management from Universitat de Barcelona (Spain). He received certifications in digital advertising (UP, México); marketing for the arts (ITESO, México), and strategic planning (Complot, school of creatives, Spain). Before, he worked as Chief Communication Officer at Teatro Diana of Universidad de Guadalajara (2012-2019) where he worked in over 500 local, national and international shows. Also, he worked as Communications Director at the Ministry of Culture of Jalisco (2019-2020).