Basic info

First Name

Thu

Last Name

Nguyễn

User name

nguyenthithuthao-cs2

Country

Vietnam

Full name

Nguyễn Thị Thu Thảo

Phone

(+84)986550074

Bio

About

I am lecturer of Principles of Marketing and International Marketing at the Foreign Trade University, Hochiminh campus. My expertise lies in forming up Marketing strategy and business model that built in competencies and competitive advantages. I also have hands on experience on managing a start up company for 7 years so that a down to the earth view could be shared on human resource management, process setting, organizational structure. I also participated in consulting project on human resource management and refining strategy for Hoa Binh Corporation. I strongly believe that a sustainable business create value to the society as a whole and gain profit in the end. Therefore, my goal and motto for teaching and researching is to inspire students to become social entrepreneurs. I myself start up business in education and commit to pursuit students’ happy life all the time. I got scholarship from Japanese Government to go to Japan for study MBA for 2,5 years and won distinction degree. Then back to Vietnam, I work as a manager in Vietnam- Japan Human Resource Center that aims to transfer knowledge from Japan to Vietnam’s enterprises. I was a mentor for a group of students who won the Champion of business case challenge of CIMA in Vietnam (2012).

The idea of social business creation attracts me to join in this program as it fits my values. I am very much interested in projects that have great impact to the society and also bring profit to investors. I think the world needs more such projects to be better for everyone.

Education

Bachelor in International Economics (Foreign Trade University, Hanoi, Vietnam, 2003)

MBA (Ritsumeikan Asia Pacific University, Japan, 2009)

PhD training program (Griffith University, Australia)

Significant achievements

JDS scholarship awarded by Japanese government to study MBA in Japan

High distinction in MBA program, The best graduate thesis

Griffith scholarship and MOET awarded to study PhD in Australia

Business

Current employment

Lecturer at Foreign Trade University (Hochiminh campus)

Expertise

Teaching: Principles of Marketing, International Marketing, Introduction to integrated Marketing Communication, Introduction to Sociology Global Marketing, Organizational Behaviour

Motivation for social impact creation

I believe there are more and more social businesses that create huge impact to human lives if young entrepreneurs are introduced, supported and gained confidence that they can be successful with their social business ideas.

Contributions to the SBC community

I believe I can coach and mentor SBC community about marketing strategy and management with all my knowledge and experience

Sustainable Development Goals

GOAL 3: Good Health and Well-being, GOAL 4: Quality Education, GOAL 6: Clean Water and Sanitation, GOAL 9: Industry, Innovation and Infrastructure, GOAL 12: Responsible Consumption and Production

Research

Research

Looking for collaborators

Research interests

Autonomy in the workplace

hybrid working environment and outcomes

AI and learning and teaching in educational institutions

Teaching

Teaching experience

15 years teaching experience, teaching fields:

– Principles of Marketing

– International Marketing

– Global Marketing

– Organizational Behaviour

– Introduction to Integrated Marketing Communication

– Introduction to sociology

 

Teaching philosophy and method

The most successful teacher is the one to inspire his or her students to study themselves. I use project based method for teaching to foster self research skills and curiosity of students.

SBC competition

Competition: look for projects

Look for new project(s)