Basic info

First Name	Natalia
Last Name	Sanchez Herrera
User name	nataliasanchezherrera
Country	Colombia
Gender	Female
Full name	Natalia Sanchez Herrera
Working languages	English, French (Français), Spanish (Español)

Bio

About	I have 13 years of experience across multiple sectors, spanning arts, finance, and digital realms, crafting innovative solutions that address complex challenges and drive scalable value for a range of organizations. I’ve spearheaded data analytics programs, leveraging Big Data to enhance marketing campaigns for clients like Microsoft. I also developed quantitative frameworks to optimize business relationships within the financial sector. Today, urged by the ecosystem challenge, I question assumptions and encourage reflection on unusual paradigms. This is why I founded VidaLabs, an initiative focused on ecology, data science, and vanguard economies. We develop models that facilitate projections of socio-ecological futures, empowering decision-makers in both the private and public sectors. Based in Bogotá, Colombia—a biodiversity hotspot and a hub of cultural diversity—I am uniquely positioned to drive change. I believe that coordination between the Global South and North is essential to address the profound ecosystemic challenges we face today. Being part of the SBC community is an invaluable opportunity to develop meaningful collaboration from the get go.
Education	University of Sussex – UK (Online) Master of Science, MSc. in Sustainable Development 2021 – 2023 MIT Sloan Digital Marketing Analytics Certificate 2019 University of Southern California – USA Master of Arts, M.A. in Strategic Public Relations 2015 – 2017 Universidad Sergio Arboleda – Colombia Graduate Certificate, Strategic Communications 2012 – 2013 Universidad de Los Andes – Colombia Bachelor’s Degree, BFA: Visual arts and cultural management 2006 – 2010
Significant achievements	Aspen Global Leadership Network. Colombia 2024 Fellow The ‘Liderando a Colombia 2050’ program, in partnership with COLFUTURO, aims to strengthen individuals who have already demonstrated leadership and professional excellence in their field, encouraging collaboration within a diverse group that shares the interest of solving some of the main problems facing Colombia. Honors Seminar Invitation. USC Annenberg. Sep 2016 Chosen to participate in USC Annenberg’s exclusive Graduate Leadership Honors Seminar, taught by GOLIN’s Chairman Fred Cook. Fundación para el futuro de Colombia COLFUTURO Loan/Scholarship award. Colombia July 2015
Certifications	French B2 by Alliance Française Colombia German C1 by Goethe Institute Colombia

Business

Business	Looking for investment opportunities, Open to work, Open to new collaborations
Current employment	Founder and Executive Director of VidaLabs
Expertise	Data analytics, economics, political ecology, communications, arts and culture
Motivation for social impact creation	Society, economics and environment are overlapping and co-influencing spheres of the ecosystemic challenge our world faces today. We want to facilitate comprehension of these co-existing layers in each locality to support sounder ecological relationships while enabling the fulfillment of human rights for all.
Contributions to the SBC community	We will contribute the ability to process big and multi-variable data, particularly in the economics and ecology realms, as well as findings from our investigations in the Colombian context.
Sustainable Development Goals	GOAL 6: Clean Water and Sanitation, GOAL 10: Reduced Inequality, GOAL 11: Sustainable Cities and Communities, GOAL 13: Climate Action, GOAL 15: Life on Land, GOAL 17: Partnerships to achieve the Goal

Research

Research	Active but not looking
Research interests	Bioeconomies, political ecology, regenerative ecology
Current research projects	Bioeconomy Propulsor: A data architecture that encompasses modeling of circular economic parameters and integrates with real biodiversity data in the field. Our goal is to empower understanding of our socio-ecological system, foster idea generation, and facilitate informed decision-making for territorial planning.

SBC competition

Website and social media