Basic info

First Name

Vân
Last Name

Lê
User name

letuongvan
Country

Vietnam
Gender

Female
Full name

Lê Tường Vân
Working languages

English, Vietnamese (Tiếng Việt)

Bio

About

“You were born an original. Don’t die a copy”
Education

Master of Marketing, Paris 1 Patheon-Sorbonne (France, 2013)
Significant achievements

Grand Prix + Best Artwork

Team award – Innovation Week USTH 2016
Certifications

– Digital Marketing Specialization ()

– Digital Business Models (Lund University)

Business

Business

Open to new collaborations
Current employment

University Lecturer
Expertise

Marketing, Branding and Brand Management, PR & Communications,
Motivation for social impact creation

Social impact is more and more critical to any business, be it social businesses or not. I would like to play an active part in generating positive social impact via business coaching and consulting.
Contributions to the SBC community

I have been an independent consultant & coach for EFD program for 7 years (a program by Oxfam & CSIP)
Sustainable Development Goals

GOAL 4: Quality Education, GOAL 8: Decent Work and Economic Growth, GOAL 9: Industry, Innovation and Infrastructure, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production

Research

Research

Active but not looking
Research interests

– Culture & communications

– Digital transformation

– Digital Marketing

– AI

 
Current research projects

Nation and destination branding
Selected publications

Brand name – Nhip Cau Dau Tu

Teaching

Teaching philosophy and method

Lifetime learning philosophy

A good balance of theory and practice

SBC competition

Competition: look for projects

Look for new project(s)

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

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