Hồ Thị Hải Thuỳ is currently a Ph.D. candidate at the University of Economics with a high interest in sustainable development. She graduated from Queensland University of Technology (Australia) with a master’s degree in Marketing. Thuy currently works as lecturer of Marketing and Intellectual Property at the Foreign Trade University, in Vietnam. With more than 10 years of passionate involvement in education, she has been always trying to deliver qualified lessons to students and support them in the participation of different business competitions such as Young Spikes, Student Research Competition and Nielsen Case Competition.