Basic info

First Name


Last Name


User name






Full name

Lý Lê Đông Nghi

Working languages

English, Vietnamese (Tiếng Việt)



I am a business administration major with a focus on marketing. Product creation, market research, and strategic marketing are my areas of competence. I have a strong interest in using cutting-edge marketing techniques to expand businesses and establish deep relationships with clients.

My main objective is to have a positive impact on the business sector by fusing analytical thinking, creativity, and a customer-centric mindset. Integrity, teamwork, and ongoing education are values I hold dear because I think they are critical to both professional and personal development.

Top Accomplishments:

  • Young Lion 2024: Mainly focused on strategy creation and market analysis, I participated.
  • Participated in the Business Challenge 2024, placing third in the competition and having a major impact on the introduction of a beverage product.
  • FPT Edu Talent 2023: Showcased business acumen and problem-solving abilities by successfully resolving a business challenge.
  • Workshop PNJ: Showing adaptability and leadership abilities, I participated in the design process, performed research, and acted as an MC.

I am excited to join the SBC community in order to interact with like-minded people who are enthusiastic about utilizing business as a catalyst for social change, as I get ready to graduate from Greenwich University in 2026. Through community collaboration, my goal is to use my background and expertise to support initiatives that tackle environmental and social issues. When we work together, we can spur innovation, develop long-term fixes, and have a significant global influence.


Studying Business Administration at Greenwich University, HCM

Significant achievements

A prestigious position within the top 3 finalists ( Business Challenge 2023, Greenwich, Uk)

  • VSTEP 6.0 (VN, 2023)
  • Fundamentals of digital Marketing (Google, 2023)
  • Google Ads – Measurement (Google, 2024)
  • FPT edu Talent 2023 (FPT, 2023)



Looking for business partners, Looking for investment opportunities, Open to new collaborations

Current employment

Organizer of Alpha Lady


Leadership, Communication, Empathy, Organization, Problem-solving,

Motivation for social impact creation

My motivation for social impact creation is rooted in collective action and the power of collective action to bring about positive change.

Contributions to the SBC community

My commitment as a member of the Social Business Creation (SBC) community is to make significant contributions that promote good social impact.

Sustainable Development Goals

GOAL 1: No Poverty, GOAL 2: Zero Hunger, GOAL 3: Good Health and Well-being, GOAL 4: Quality Education, GOAL 5: Gender Equality, GOAL 6: Clean Water and Sanitation, GOAL 7: Affordable and Clean Energy, GOAL 8: Decent Work and Economic Growth, GOAL 9: Industry, Innovation and Infrastructure, GOAL 10: Reduced Inequality, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production, GOAL 13: Climate Action, GOAL 14: Life Below Water, GOAL 15: Life on Land, GOAL 16: Peace and Justice Strong Institutions, GOAL 17: Partnerships to achieve the Goal



Looking for collaborators

Research interests

In order to address urgent social issues and improve human well-being, my research interests center on the nexus of technology, society, and human behavior. Using cutting-edge technology like artificial intelligence, machine learning, and data analytics to address problems with social justice, healthcare accessibility, educational fairness, and environmental sustainability greatly interests me.

Current research projects

Components influencing users’ Tiktok Shop platform purchasing decisions.

Selected publications

not yet


Teaching experience


Teaching philosophy and method


SBC competition

Competition: look for projects

Look for new project(s)