Dr. Viet Quoc Cao is a lecturer in the research methodology department at the School of Management (University of Economics Ho Chi Minh City – UEH, Vietnam). He earned a Ph.D. degree in Business Administration at the University of Economics Ho Chi Minh City in 2018. His research interests include boycott behaviour (consumer behaviour), entrepreneurship, and innovation. He has some publications in the Journal of Asian Business and Economic Studies, Science and Technology Development Journal, Journal of Economic Studies, Gadjah Mada International Journal of Business, South Asian Journal of Business and Management Cases, Journal of Security & Sustainability Issues, and Malaysian Online Journal of Educational Management (MOJEM).