SOCIAL INNOVATION

Where we find inspiration in the beauty of natural materials. Our founder, Hanna, designs and creates intricately handmade bags, hats, pouches, and other accessories using materials such as hemp, cotton, linen, cork, waterproof paper, and recycled materials.

SOCIAL MANTRA

“Be Inspired by ethnic minority artisans

We desire to promoting traditional textiles”

OUR VISION

To create opportunities to promote ethnic minority artisan growth and impact to every community and striking the balance in sustainable fashion.

OUR MISSION

To convey the beautiful value of traditional Vietnamese fabrics resulting in lively and colorful accessories that bring a piece of nature to daily life as eco friendly choice in the fashion world.

OUR VALUE

We empower minority artisan and women in the workplace secured for them a source of revenue by the development of Green Cat products
We practice fair-trade business with the local communities to which we buy the natural dyed fabrics.
We select only sustainable, low-impact materials and use them efficiently in our creation process. We also integrate sustainability in our approach by focusing on providing long-lasting products for daily life.

IMPACT OF FAST FASHION

The fashion industry is responsible for around 8% of all global carbon emissions, according to research from Quantis, an environmental sustainability organization. In addition, clothing consumption is responsible for a substantial amount of waste.

VIETNAM TEXTILE WASTE MARKET SYSNOPSIS

The Vietnam textile waste market was valued at USD 842.5 million in 2019 and is projected to reach a value of USD 1,392.3 million by 2026, exhibiting a CAGR of 7.9% during the forecast period (2020-2026). The growth of this market can be attributed to the rapidly increasing population and growing GDP per capita in Vietnam. Textile waste is increasingly becoming a major environmental concern worldwide with no efficient solutions available for collection or disposal yet.

STRIKING THE BALANCE IN SUSTAINABLE FASHION

In recent years, the fashion industry has witnessed a remarkable shift towards sustainability. With growing awareness of environmental and ethical concerns, consumers are increasingly seeking clothing options that align with their values.

This trend has sparked a fascinating debate: Can fashion be both ethical and stylish?

CONSUMERS BEHAVIOR CHANGE

The trend of fast fashion becomes gradually saturated as more consumers are aware of the industry as the world’s second-largest polluter. Sustainability-oriented/eco-friendly fashion is forecast to grow among local and foreign brands in Vietnam in the coming time, local insiders have said. Local consumers, especially the youth, have risen seeking as well as willing to pay more for sustainable goods. Nearly 70% of surveyed consumers said that they chose to use eco-friendly products, which save water and electricity, and to separate waste into types as the most common actions to save the environment, according to the survey conducted by Q&Me Vietnam market research.

WHAT MAKE US DIFFERENT

THE GIFT FROM MOTHERLAND

Hemp: is ecological materials region in Sapa, Ha Giang from the North of Vietnam The fabric obtained could not be more ecological , since the hemp is harvested, defibered, spun and woven by hand
Organic cotton represents about 1% of cotton production on Earth. Unlike conventional cotton, organic cotton doesn’t require any chemicals, fertilizers or GMOs. Organic cotton is a non allergenic, soft and comfortable material which is safe for humans and nature.

90% of Greencat’s apparel accessories have low impact on the environment. We take advantage of upcycling resource such as cork fabric, recycled polyester and washable paper to create products with high aesthetic value.

SUSTAINABLE DEVELOPMENT GOALS

INTEND SOCIAL IMPACT

We develop and build close relationship with local minority artisans and producers in Vietnam.
We practice fair-trade business with long term relationships from 2019 to present to the local communities, who sourcing us fabrics. We have secured for them a stable yearly revenue.

NATURAL DYES: Hmong hemp is dyed by hand using organic materials like indigo and tea leaves, plants , roots. They are nontoxic and safe for our skin and the planet.
COTTON BIO: We develop organic cotton with Muong lady in Hoa Binh province, they use local cotton grown without chemicals, spun by hand, dyed with plants, and woven using ancestral know-how.

BENEFICIARIES

We empower women in the workplace to upskill and provide stable income to become independence economic:

Minority women group
Women seamstress in household workshop

A sustainable circular cycle from raw material seed support to output consumption and finished product processing (also known as the production and consumption chain model)
Contribute to sustainability market to reduce fast fashion waste

OUR CURRENT BUSINESS MODEL LANDSCAPE

From raw materials & upcycling materials to finish product
From fabric excess we recycle to additional product
From product waste we reuse component, the part of hemp fabrics or bio cotton will biodegradable
We design a circular model to reduce waste out of planet as much as we can

TARGET MARKET

COMPETITIVE LANDSCAPE ANALYSIC

Recently, In the same field of market we had some competition. They produce brocade & batik fabrics or modern and minimalism style with the same range of price.

Green Cat chose to produce a practical product for daily use with lively color that people can easily apply for every day and in every events.