Basic info
| First Name | Thanh |
| Last Name | Trịnh |
| User name | buba-vn |
| Country | Vietnam |
| Gender | Male |
| Full name | Trịnh Công Thanh |
| Working languages | English, Vietnamese (Tiếng Việt) |
Bio
| About | Mr. Thanh is the visionary CEO of Buba Group, an innovative e-commerce platform that revolutionizes the way Vietnamese products are marketed and sold online. With a deep expertise in digital commerce, community development, and social entrepreneurship, Mr. Thanh has successfully steered Buba to become a household name in Vietnam’s online marketplace. Expertise: Mr. Thanh possesses extensive knowledge and expertise in e-commerce strategies, digital marketing, and supply chain management. His adeptness in integrating technological solutions with traditional commerce has led to the unique positioning of Buba.vn in the market. Goals and Values: Committed to empowering the youth and promoting sustainable economic opportunities, Mr. Thanh’s overall goal is to create a platform that not only serves as a marketplace but also as a stepping stone for budding entrepreneurs. He values innovation, inclusivity, and the potential of Vietnamese products domestically and globally, supporting the “One Commune One Product” initiative to elevate local artisans. Top Accomplishments: Under Mr. Thanh’s leadership, Buba Group has achieved remarkable feats, including: Establishing a comprehensive online marketplace for Vietnamese goods. Leading numerous initiatives to integrate rural producers into the digital economy. Pioneering educational programs that equip young entrepreneurs with the necessary tools and knowledge to succeed. Motivation for SBC Community Involvement: Mr. Thanh’s motivation to join the SBC community stems from his desire to build strong networks, learn from like-minded individuals, and contribute to the thriving ecosystem of social business. He is eager to share his experiences, shape business practices that drive social impact, and adopt innovative approaches that support community-based commerce. |
| Education | Bachelor of Economic Law – Hanoi Law University 2001 |
| Significant achievements | Information technology knight 2005 IT HERO MICROSOFT 2007
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Business
| Business | Looking for business partners, Looking for investment opportunities |
| Current employment | CEO & CO-FOUNDER | BUBA GROUP VIETNAM |
| Expertise | Innovative start-up, Ecommerce, Policy development, Law |
| Motivation for social impact creation | Mr. Thanh, the visionary behind Buba Group, is driven by his commitment to empower and uplift the youth, especially those from underprivileged backgrounds such as rural areas, youths with disabilities, ethnic minorities, and those facing challenging circumstances. His motivation stems from his desire to provide a platform where the voices of the youth can be heard, to inspire and motivate them through various engaging initiatives. Mr. Thanh's dedication to social entrepreneurship is also evident through Buba's focus on consumer goods, agricultural products, and the One Commune One Product (OCOP) program's offerings, which showcase Vietnam's rich cultural and historical heritage. By integrating these traditional and local products into Buba's e-commerce platform, he aims to promote Vietnamese culture and provide sustainable economic opportunities for the youth. Mr. Thanh is passionate about creating a supportive environment where the younger generation can thrive and contribute positively to society. |
| Contributions to the SBC community | On behalf of Mr. Thanh and the Buba Group, we are looking to offer the SBC community a comprehensive partnership with a focus on inclusivity and development. Mr. Thanh envisions creating a bridge between technological advances in e-commerce and the unique offerings of the SBC community. The proposal includes: Integration and promotion of SBC community products on the Buba e-commerce platform, providing a broader market reach and digital visibility. Special training and support programs to empower community members, particularly the youth, to engage in online commerce effectively. Collaboration opportunities with local artisans and producers to diversify the variety of goods available on Buba, bringing more of the community's unique and authentic products to a larger audience. A robust support system aimed at nurturing entrepreneurship and innovation within the community, encouraging economic self-sufficiency and growth. Mr. Thanh is committed to using the Buba platform to not only enable the commercial success of the SBC community but also to ensure that their cultural and artisanal heritage is preserved and celebrated through responsible and sustainable business practices. |
| Sustainable Development Goals | GOAL 1: No Poverty, GOAL 8: Decent Work and Economic Growth, GOAL 9: Industry, Innovation and Infrastructure, GOAL 10: Reduced Inequality, GOAL 12: Responsible Consumption and Production, GOAL 17: Partnerships to achieve the Goal |
Research
| Research | Looking for collaborators |
| Research interests | My research interest lies in the realm of e-commerce, with a particular focus on leveraging technology to drive economic growth and sustainable development. I am committed to exploring innovative ways to integrate local products, specifically those from the One Commune One Product (OCOP) program, into the digital marketplace to enhance their accessibility and appeal in national and global markets. I am also interested in analyzing consumer behavior patterns to personalize the shopping experience and improve customer satisfaction. Identifying effective digital marketing strategies that align with ethical practices and promote responsible consumption is another key area of interest. Additionally, I aim to study the impact of e-commerce on traditional businesses and local communities, seeking methods to empower them through digital transformation. Understanding and improving the supply chain and logistics for online platforms to ensure efficient, green, and cost-effective operations form an integral part of my research aspirations. Ultimately, my research revolves around fostering an inclusive e-commerce ecosystem that supports small and medium enterprises, encourages innovation, and contributes to the achievement of the United Nations’ Sustainable Development Goals. |
Teaching
| Teaching experience | Since 2017, became the administrator of the seller community on the Shopee e-commerce platform, today renamed “Start a business with Buba.” He has also participated in organizing and leading many training sessions and seminars with the goal of improving skills and knowledge for the sales community on the Buba.vn e-commerce platform. The courses and programs that Mr. Thanh’s responsibilities often revolve around topics such as: Online sales and marketing skills. Use tools on the e-commerce platform to optimize business efficiency. Develop product advertising and marketing strategies. Improve understanding of supply chain management and logistics in e-commerce. Education and guidance on how to effectively build a personal brand and online store. Mr. Thanh is known for his leadership skills and extensive knowledge, not only in teaching but also in creating a positive impact on the community and demonstrating Buba Group’s unwavering commitment to development of Vietnamese e-commerce. |
| Teaching philosophy and method | In general, for the Buba Group’s approach to education and guidance, we focus on practicality and application. If Mr. Thanh were to share his insights and knowledge through teaching, it would likely reflect the core values of Buba, which prioritize: Hands-on Learning: Focusing on real-world application of concepts to ensure that learners can directly apply what they have learned to their own e-commerce ventures. Evidence-Based Techniques: Delivering insights and strategies that are grounded in proven data and successful case studies from the e-commerce industry. Continuous Improvement: Emphasizing the importance of staying updated with the latest digital commerce trends and adapting strategies accordingly. Collaborative Learning: Encouraging interaction and knowledge sharing among participants to foster a community of continuous learning and support. Results-Oriented: Setting clear objectives for each educational session and providing tools and methods that help participants achieve measurable results in their business activities. These principles could potentially reflect the kinds of philosophies and methods Mr. Thanh would employ in any educational activities he might undertake, focusing on actionable guidance and the empowerment of learners to succeed in the competitive world of e-commerce. |
SBC competition
| Competition: look for projects | Look for new project(s) |
Website and social media
| Website |