BUSINESS MODEL

TEA Vietnam’s Video Round 2 | Principles of Business Model Innovation

Powerpoint Slides 

https://drive.google.com/file/d/19wfGoMUf05kXaGg28KsZ52phD2w2eYLU/view?usp=sharing

TEA – Slide

Transcript English – Vietnamese

https://drive.google.com/file/d/1ImTnbXi8YDO22Mla81J4cqM5Ix8p1hkw/view?usp=sharing

TEA – Video Script

Social Challenge

“Most people with disabilities (PWDs) in Vietnam are unemployed or working with low pay rate.”

  1. Why do PWDs have low paid jobs?

Because majority of them are assigned to manual labor: massage therapy, basic computing, handicrafts, and sewing are the primary occupations for PWDs (Tran et. al., 2017).

  1. Why do PWDs only do manual labor?

Because of discrimination in mainstream occupations: 53% of PWDs interviewed for a position are rejected, underpaid or unpaid, or are not promoted because of their disabilities (Tran et. al., 2017; UNDP 2023).

  1. Why are PWDs discriminated against in most professions?

Because employers and society believe that PWDs can only do certain kinds of jobs: Study reveals  PWDs’ options are frequently restricted to a set of predefined occupations no matter if they have suitable vocational training (Tran et. al., 2017).

  1. Why don’t PWDs have access to diverse employment opportunities?

Because they have low level of education: Only 19.5% of PWDs have completed secondary school or higher; 93.4% of PWDs aged 16 and older have no professional qualifications; and 6.5% have a bachelor’s degree (MOLISA, 2023). According to Tran et. al. (2017), up to 66% of PWDs do not take the entrance exam when applying for a job.

The proportion of laborers aged 15 and over working in the economy is 31.74%, with only 39.04% and 37.14%, respectively, holding vocational secondary and College+ degrees (GSO, 2018, page 91).

  1. Why is the education level of PWDs so low?

Because they don’t have access to quality education and training: PWDs have limited access to information and face financial difficulties. They usually go with limited training courses available in disability focused centres without proper career guidance. 

Due to a dearth of investment and emphasis on disability training, only three out of one hundred schools are designed for PWDs; eight have accessible walkways; and ten have accessible sanitation facilities (GSO & UNICEF, 2018).

Most PWDs reside in impoverished or near-poor areas. 87.27% of PWDs reside in rural areas, and the proportion of PWDs living in poverty or near poverty in rural areas is frequently three times the national average (MOLISA, 2023).

Social Solution

TEA offers a model of technology enabled connections between PWDs and a group of service providers and employers. PWDs can access affordable career coaching, training courses, and job placement anytime, anywhere through TEA website and app. This model overcomes geographical barriers, eliminates inconveniences and limitations of travel and physical infrastructure. On the other hand, TEA enables businesses to tap into an under-utilized and well trained workforce, which will enhance their profitable operation while fulfilling their CSR. 

TEA empowers PWDs to maximize their earning potential through career coaching, optimal training path, and suitable job placement. 

Career coaching: Lack of career counselling leads to low competitiveness among PWDs in the labor market, necessitating career reorientation. Utilizing AI, TEA offers guidance in setting up career goals tailored to each PWD’s strengths and weakness, and build a training path to achieve them. Necessary soft skills training are also provided to enhance job seekers’ positions during recruitment. This process boosts candidates’ confidence and eliminates self-doubt. (SDG 8.5.2, and SDG 10.2.1)

Training courses: Leveraging technology, TEA offers affordable short-term courses teaching skills that are in high demand in the current labor market. With TEA’s convenient platform, PWDs can access quality training anytime, anywhere.  TEA connects with major educational organizations (FPT, Coursera, Unica, etc.) through API integration to have quality courses and reputable skill certifications. (SDG 4.5)

Job placement: TEA evaluates user data, including capabilities, skills, and career preferences, to connect them with suitable job opportunities which are diverse in industries and formats (offline, online, hybrid, freelance, etc.). Convenient job application caters to candidates with different needs, especially those with limited mobility, while facilitating direct connectivity throughout the recruitment process. (SDG 8.5.2, SDG 10.2.1, and SDG 17.14)

Reference List:

  1. GENERAL STATISTICS OFFICE (2018) ĐIỀU TRA QUỐC GIA NGƯỜI KHUYẾT TẬT VIỆT NAM 2016. Statistical Publishing House. Available at: https://www.gso.gov.vn/wp-content/uploads/2019/04/Baocao-nguoikhuyet-tat.pdf (Accessed: May 18, 2023)

  2. GENERAL STATISTICS OFFICE & UNICEF (2018) Trẻ Em Khuyết Tật Ở Việt Nam. Available at: https://www.unicef.org/vietnam/media/2776/file/children%20with%20disabilities%20survey%20findings%20vn.pdf (Accessed: May 18, 2023)

  3. The Ministry Of Labor – Invalids and Social Affairs (2023) Hội thảo “Thực trạng và giải pháp tạo việc làm đối với người khuyết tật ở Việt Nam.” Available at: http://www.molisa.gov.vn/Pages/tintuc/chitiet.aspx?tintucID=236494 (Accessed: May 18, 2023)

  4. Tran, B., Vu, P. and Vu, T. (2017) Xoa bo ky thi – Quan diem va danh gia cua nguoi khuyet tat . rep. Ha Noi, Vietnam: NXB Tri Thuc. (Accessed: May 18, 2023)

  5. UNDP (2020) BÁO CÁO ĐÁNH GIÁ LUẬT NGƯỜI KHUYẾT TẬT SO SÁNH VỚI CÔNG ƯỚC QUỐC TẾ VỀ QUYỀN CỦA NGƯỜI KHUYẾT TẬT (CRPD) VÀ KINH NGHIỆM CỦA MỘT SỐ QUỐC GIA. Available at: https://www.undp.org/sites/g/files/zskgke326/files/2022-07/Report%20on%20aligning%20Viet%20Nam%27s%20Law%20on%20PWDs%20and%20CRPD%20-%20VN.pdf (Accessed: May 18, 2023)

  6. UNDP & UNFPA & UNICEF (2023) BÁO CÁO PHÂN TÍCH BỐI CẢNH THỰC THI QUYỀN CỦA NGƯỜI KHUYẾT TẬT VIỆT NAM. Available at: https://www.undp.org/sites/g/files/zskgke326/files/2023-03/SA%20report%20VN%20full.pdf (Accessed: May 18, 2023)

  7. U.S. National Statistics for the U.N. Sustainable Development Goals (no date) Sustainable Development Goals – 17 Goals to Transform our World. Available at: https://sdg.data.gov/ (Accessed: May 17, 2023).

 

TEA’s MINIMUM VIABLE PRODUCT (MVP)

CROWDFUNDING AND CROWDSOURCING’S PLATFORMS

TEA VIETNAM has two strategies to implement a crowdfunding/crowdsourcing campaign.

First Strategy: Online Crowdfunding and Crowdsourcing Campaign on Facebook Fan Page: TEA Vietnam:

See our crowdfunding campaign in detail here: Link

Second Strategy: TEA does the Workshop “How To Prepare Yourself For Success?” and Exhibition “Greenwich Social Business” activities:

THE ASK AND THE CAMPAIGN’S RESULTS

THE ASKS

BACKERS Who are they? Why they should make the contribution? What do you offer to them in exchange for their contributions? How they deliver their contributions to you?
Long-term backers University of Greenwich

Universities renowned for their social innovation and active
involvement in various social programs in Vietnam, have a strong
motivation to support student’s social entrepreneurial initiatives
like TEA Vietnam.
– Enhancing the Universities’ reputation & achievement by:
-> Participating in global competitions like SBC
-> Supporting people with disabilities.- Fostering
entrepreneurship mindset and social values creation to other students.
– Communication support on social media.- Financial
support for project related activities.- Training support
through valuable feedbacks.
Foreign Trade University

Strategic partners Vocational Education Centre for
the People withDisabilities and Orphans

These are leading non-profit local and international organizations
supporting people with disabiilities.Our missions align
in empowering and supporting vulnerable individuals, specifically
people with disabilities.- Opportunities for more diverse training and job placement for people
with disabilities that they refer to TEA.- Recognition as a valued strategic partner.-
Enhancing visibility through active collaboration, prominent branding
and acknowledgment.- On-site training for people with
disabilities.- Financial (products) and communication support for fundraising
events.- R&D support: research, user database
collection, facility for training.

Maison Chance

Public
backersUniversity
Student
Organizations

G’Block Labs

G’Block Labs is a student organization that specialize in new tech
trends (blockchain, fintech, metaverse).Co Tam Oi is a non
profit organization that creates an online platform for students to
express their feelings and emotions in various media forms.They actively engage in social impact initiatives and
contribute to making a positive difference in the community.- Hands-on experience, skill development, and social contribution for
their members.- Reputation boosting as a socially
responsible organization and fostering a sense of community among
their members.- HR support in organizing events such as fundraising, training
workshop,…- Communication support on social media-
Financial support.

Co Tam Oi

Collaborators

Rain in October

Privately owned organizations in the new age fields of media
production, e-logistics, digital marketing and IoT respectively.TEA
provides them with an opportunity to actively participate in creating
a positive societal impact.By collaborating with us, they
can contribute to the betterment of the community while achieving
specific milestones that contribute to their own future development
and growth.We offer them recognition as valued collaborators, collaborative
opportunities in project planning and implementation, and the chance
to expand their network and enhance their reputation through our
organization’s initiatives.- Equipment sponsor.
– Media production support.
– HR
support: directors, cinematographers, and production assistants.

Financial support.

Smartlog

– Technology consulting support (building and utilizing customer data)

Louis Digital

– Marketing strategy implementation support
– Marketing analytics
and consultation support.
– Digital ad support

Swarm-Link LTD

– Training support.
– Technology consultation.
– Financial
support.CommunityPrivate supporters and donnorsRecognition and appreciation that showcase their commitment to social
responsibility and enhancing their reputation.Satisfaction of making a positive impact, contributing to
social change, and improving the well-being of individuals and the
community.- Certificates of appreciation acknowledging their support and
handmade gifts by individuals- Public acknowledgement on
our social media channels for their contributions.- Communication support through social media and letter signage.-
Participate in research.- Financial support.

 

CONTRIBUTION 

CONTRIBUTORS VALUE
47 private donors 13.863.999 VND IN CASH
(Approximately $590,46 USD)
Swarm-Link LTD

5,000,000 VND IN CASH
20,000,000 VND CASH COMMITMENT
(Approximately
$1064,73 USD)
Cô Tâm Ơi

1,000,000 VND IN CASH
(Approximately $42,59 USD)
University of Greenwich

35.000.000 VND (Approximately $1490,63 USD)
Cash and services
(facilities, printing, HR for events, PR, and guidance)
Vocational Education Centre for the People with Disabilities and
Orphans

10.000.000 VND (Approximately $425,62 USD)
HR for market
research, endorsement, user database,
handmade products for
fundrasing,
R&D support.
Maison Chance

span10.000.000 VND (Approximately $425,62 USD)
HR for market
research & product testing, user database,
R&D
support
Louis Digital

36.000.000 VND (Approximately $1532,24 USD)
1 year service (marketing consultation, digital ads
and
analytics)
Smartlog

23.480.020 VND (Approximately $1000 USD)
Technology consulting support
Rain In October

20.000.000 VND (Approximately $851,79 USD)
Cash and services (media production support).
G’Block Labs

1,000,000 VND (Approximately $42,59 USD)
HR & communication support.
TOTAL 175,344,019 VND (Approximately $7467,80 USD)

 

 

ENDORSEMENT

RESULT OF KEYSTAKEHOLDERS SUPPORT IN 1 MONTH OF FIRST APPROACH
(29/03/2023–29/04/2023)

ENDORSEMENT FROM ORGANIZATIONS

Index Categorizes Signatory Position Career Coaching support Vocational Training Support Recruit advertisement on TEA platform Viewing applicants on TEA platform Referring TEA to PWDS Using TEA Services as PWDs Social media advocacy for TEA Sponsoring PWD’s training fee Investing In TEA Project Link Endorsement Letter
1
University of Greenwich
Nguyen Nhut Tan
Director
x
x
x
x
x
2
Swarm-Link Ltd
Alon Meizler PhD MRSC
CEO
x
x
x
x
x
x
x
x
3
Minh Dung Trading and Construction Co., Ltd
Phan Minh Dung
CEO
x
x
x
x
x
x
x
4
SMARTLOG Supply Chain Solutions Joint Stock Company
Do Huy Binh
CEO
x
x
x
x
x
x
5
TECHFARM Technology Joint Stock Company
Tran Thien Duyen
CEO
x
x
x
6
G’BLOCK Labs
Tran Nam Anh
Founder – President
x
x
x
x
7
Louis Digital . Co., Ltd
Nguyen Manh Tung
Head of Marketing
x
x
8
Rain in October
Nguyen Huu Huy
Founder
x
x
x
x
x
x
x
9
TTCC Technology Joint Stock Company
Director
Director
x
x
x
x
x
10
CNPT Technology Joint Stock Company
Truong Thi My Thanh
CEO
x
x
x
x
x
11
Dat Hong Phat Transport Service Trading Co., Ltd
Nguyen Thi Anh Hong
CEO
x
x
x
x
x
x
x
12
Minh Duc Mineral Trading Co., Ltd
Tran Duc Dat
CEO
x
x
x
x
x
x
x

ENDORSEMENT FROM PWDs AND FAMILIES

Index Categorizes Signatory Field Career Coaching support Vocational Training Support Recruit advertisement on TEA platform Viewing applicants on TEA platform Referring TEA to PWDS Using TEA Services as PWDs Social media advocacy for TEA Sponsoring PWD’s training fee Investing In TEA Project Link Endorsement Letter
1
PWD
Pham Van Hoang
Paralympic Table Tennis Athlete
x
x
x
x
2
PWD
Ha Pham Anh Thu
Customer Service Rep
x
x
x
3
PWD
Le Tuan Duong (Dustin)
Student majoring in Graphic Design
x
x
x
x
x
4
PWDs
10 Students of Maison Chance disability training school
Art class
x
x
x
IT class
x
x
x
5
Family of PWD
Nguyen Thi Anh Hong
CEO
x
x
x
x
x
x
x
6
Family of PWD
Truong Thi Ai Thu
Telecommunication Technician
x
x
x
x
7
Family of PWD
Pham Thi Lien Hoa
Sea Transport Economics
x
x
x
x
x
8
Family of PWD
Tran Duc Dat
CEO
x
x
x
x
x
x
x

ENDORSEMENT FROM PROFESSIONALS

Index Categorizes Signatory Position Career Coaching support Vocational Training Support Recruit advertisement on TEA platform Viewing applicants on TEA platform Referring TEA to PWDS Using TEA Services as PWDs Social media advocacy for TEA Sponsoring PWD’s training fee Investing In TEA Project Link Endorsement Letter
1
Professionals
Phan Minh Tam
IT lecturer
x
x
x
x
x
x
2
Professionals
Phan Thi Ngoc Tram
Senior Accoutant
x
x
x
x
x
3
Professionals
Dr. Do Xuan Bien
Dean – University Faculty of Social Sciences
x
x
x
x
4
Professionals
Le Thanh Giang
Director – Tam An Medical Equipment Company Limited
x
x
x
x
x
x
5
Professionals
Nguyen Hai Huyen Trang
Graphic Design Lecturer
x
x
6
Professionals
Nguyen Kim Hao
Business Management Lecturer
x
x
x
x
x
7
Professionals
Tran Ngoc Thao Quyen
Graphic Design Lecturer
x
x
8
Professionals
Tran Thi Nhu Ha
Lecturer
x

ENDORSEMENT FROM INDIVIDUALS

Index Categorizes Signatory Field Career Coaching support Vocational Training Support Recruit advertisement on TEA platform Viewing applicants on TEA platform Referring TEA to PWDS Using TEA Services as PWDs Social media advocacy for TEA Sponsoring PWD’s training fee Investing In TEA Project Link Endorsement Letter
1
Student of Greenwich Vietnam
Thai Kim Xuan Quynh
IT
x
x
x
x
x
x
2
Student of Greenwich Vietnam
Nguyen Dinh Vu
IT
x
x
x
x
x
x
3
Student of Greenwich Vietnam
Pham Duc Anh
IT
x
x
x
x
x
x
4
Student of Greenwich Vietnam
Bui Hai Dang
IT
x
x
x
x
x
x
5
Student of Greenwich Vietnam
Le Hong Phuc
IT
x
x
x
x
x
x
6
Student of Greenwich Vietnam
Do Khac Luat
IT
x
x
x
x
x
x
7
Student of Greenwich Vietnam
Lai Minh Dinh
IT
x
x
x
x
x
x
8
Student of Greenwich Vietnam
Luc Minh Quy
IT
x
x
x
x
x
x
9
Student of Greenwich Vietnam
Nguyen Huy Nhat Tan
IT
x
x
x
x
x
x
10
Student of Greenwich Vietnam
Nguyen Thanh Phong
IT
x
x
x
x
x
x
11
Student of Greenwich Vietnam
Nguyen Thien Phuc
IT
x
x
x
x
x
x
12
Student of Greenwich Vietnam
Tran Trung Nguyen
IT
x
x
x
x
x
x
13
Student of Greenwich Vietnam
Vo Tuan Kiet
IT
x
x
x
x
x
x
14
Student of Greenwich Vietnam
Tran Tuan Thanh
IT
x
x
x
x
x
x
15
Student of Greenwich Vietnam
Dang Vien Hao
IT
x
x
x
x
x
x
16
Student of Greenwich Vietnam
Nguyen Minh Triet
IT
x
x
x
x
x
x
17
Student of Greenwich Vietnam
Nguyen Nguyen Vu
IT
x
x
x
x
x
x
18
Student of Greenwich Vietnam
Nguyen Tan Dat
Graphic Design
x
x
x
x
x
x

 

TEA’S ADVISORS/COACHES

TEA’S TEAM MEMBERS

TEA’S COLLABORATOR

SOCIAL MEDIA

 

TEA Vietnam’s Video Round 1 | SBC – Social Innovation