BUSINESS MODEL
TEA Vietnam’s Video Round 2 | Principles of Business Model Innovation
Powerpoint Slides
https://drive.google.com/file/d/19wfGoMUf05kXaGg28KsZ52phD2w2eYLU/view?usp=sharing
Transcript English – Vietnamese
https://drive.google.com/file/d/1ImTnbXi8YDO22Mla81J4cqM5Ix8p1hkw/view?usp=sharing
Social Challenge
“Most people with disabilities (PWDs) in Vietnam are unemployed or working with low pay rate.”
-
Why do PWDs have low paid jobs?
Because majority of them are assigned to manual labor: massage therapy, basic computing, handicrafts, and sewing are the primary occupations for PWDs (Tran et. al., 2017).
-
Why do PWDs only do manual labor?
Because of discrimination in mainstream occupations: 53% of PWDs interviewed for a position are rejected, underpaid or unpaid, or are not promoted because of their disabilities (Tran et. al., 2017; UNDP 2023).
-
Why are PWDs discriminated against in most professions?
Because employers and society believe that PWDs can only do certain kinds of jobs: Study reveals PWDs’ options are frequently restricted to a set of predefined occupations no matter if they have suitable vocational training (Tran et. al., 2017).
-
Why don’t PWDs have access to diverse employment opportunities?
Because they have low level of education: Only 19.5% of PWDs have completed secondary school or higher; 93.4% of PWDs aged 16 and older have no professional qualifications; and 6.5% have a bachelor’s degree (MOLISA, 2023). According to Tran et. al. (2017), up to 66% of PWDs do not take the entrance exam when applying for a job.
The proportion of laborers aged 15 and over working in the economy is 31.74%, with only 39.04% and 37.14%, respectively, holding vocational secondary and College+ degrees (GSO, 2018, page 91).
-
Why is the education level of PWDs so low?
Because they don’t have access to quality education and training: PWDs have limited access to information and face financial difficulties. They usually go with limited training courses available in disability focused centres without proper career guidance.
Due to a dearth of investment and emphasis on disability training, only three out of one hundred schools are designed for PWDs; eight have accessible walkways; and ten have accessible sanitation facilities (GSO & UNICEF, 2018).
Most PWDs reside in impoverished or near-poor areas. 87.27% of PWDs reside in rural areas, and the proportion of PWDs living in poverty or near poverty in rural areas is frequently three times the national average (MOLISA, 2023).
Social Solution
TEA offers a model of technology enabled connections between PWDs and a group of service providers and employers. PWDs can access affordable career coaching, training courses, and job placement anytime, anywhere through TEA website and app. This model overcomes geographical barriers, eliminates inconveniences and limitations of travel and physical infrastructure. On the other hand, TEA enables businesses to tap into an under-utilized and well trained workforce, which will enhance their profitable operation while fulfilling their CSR.
TEA empowers PWDs to maximize their earning potential through career coaching, optimal training path, and suitable job placement.
Career coaching: Lack of career counselling leads to low competitiveness among PWDs in the labor market, necessitating career reorientation. Utilizing AI, TEA offers guidance in setting up career goals tailored to each PWD’s strengths and weakness, and build a training path to achieve them. Necessary soft skills training are also provided to enhance job seekers’ positions during recruitment. This process boosts candidates’ confidence and eliminates self-doubt. (SDG 8.5.2, and SDG 10.2.1)
Training courses: Leveraging technology, TEA offers affordable short-term courses teaching skills that are in high demand in the current labor market. With TEA’s convenient platform, PWDs can access quality training anytime, anywhere. TEA connects with major educational organizations (FPT, Coursera, Unica, etc.) through API integration to have quality courses and reputable skill certifications. (SDG 4.5)
Job placement: TEA evaluates user data, including capabilities, skills, and career preferences, to connect them with suitable job opportunities which are diverse in industries and formats (offline, online, hybrid, freelance, etc.). Convenient job application caters to candidates with different needs, especially those with limited mobility, while facilitating direct connectivity throughout the recruitment process. (SDG 8.5.2, SDG 10.2.1, and SDG 17.14)
Reference List:
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GENERAL STATISTICS OFFICE (2018) ĐIỀU TRA QUỐC GIA NGƯỜI KHUYẾT TẬT VIỆT NAM 2016. Statistical Publishing House. Available at: https://www.gso.gov.vn/wp-content/uploads/2019/04/Baocao-nguoikhuyet-tat.pdf (Accessed: May 18, 2023)
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GENERAL STATISTICS OFFICE & UNICEF (2018) Trẻ Em Khuyết Tật Ở Việt Nam. Available at: https://www.unicef.org/vietnam/media/2776/file/children%20with%20disabilities%20survey%20findings%20vn.pdf (Accessed: May 18, 2023)
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The Ministry Of Labor – Invalids and Social Affairs (2023) Hội thảo “Thực trạng và giải pháp tạo việc làm đối với người khuyết tật ở Việt Nam.” Available at: http://www.molisa.gov.vn/Pages/tintuc/chitiet.aspx?tintucID=236494 (Accessed: May 18, 2023)
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Tran, B., Vu, P. and Vu, T. (2017) Xoa bo ky thi – Quan diem va danh gia cua nguoi khuyet tat . rep. Ha Noi, Vietnam: NXB Tri Thuc. (Accessed: May 18, 2023)
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UNDP (2020) BÁO CÁO ĐÁNH GIÁ LUẬT NGƯỜI KHUYẾT TẬT SO SÁNH VỚI CÔNG ƯỚC QUỐC TẾ VỀ QUYỀN CỦA NGƯỜI KHUYẾT TẬT (CRPD) VÀ KINH NGHIỆM CỦA MỘT SỐ QUỐC GIA. Available at: https://www.undp.org/sites/g/files/zskgke326/files/2022-07/Report%20on%20aligning%20Viet%20Nam%27s%20Law%20on%20PWDs%20and%20CRPD%20-%20VN.pdf (Accessed: May 18, 2023)
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UNDP & UNFPA & UNICEF (2023) BÁO CÁO PHÂN TÍCH BỐI CẢNH THỰC THI QUYỀN CỦA NGƯỜI KHUYẾT TẬT VIỆT NAM. Available at: https://www.undp.org/sites/g/files/zskgke326/files/2023-03/SA%20report%20VN%20full.pdf (Accessed: May 18, 2023)
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U.S. National Statistics for the U.N. Sustainable Development Goals (no date) Sustainable Development Goals – 17 Goals to Transform our World. Available at: https://sdg.data.gov/ (Accessed: May 17, 2023).
TEA’s MINIMUM VIABLE PRODUCT (MVP)
CROWDFUNDING AND CROWDSOURCING’S PLATFORMS
TEA VIETNAM has two strategies to implement a crowdfunding/crowdsourcing campaign.
First Strategy: Online Crowdfunding and Crowdsourcing Campaign on Facebook Fan Page: TEA Vietnam:
See our crowdfunding campaign in detail here: Link
Second Strategy: TEA does the Workshop “How To Prepare Yourself For Success?” and Exhibition “Greenwich Social Business” activities:
THE ASK AND THE CAMPAIGN’S RESULTS
THE ASKS
BACKERS | Who are they? | ||||
Strategic partners |
These are leading non-profit local and international organizations
supporting people with disabiilities.Our missions align
in empowering and supporting vulnerable individuals, specifically
people with disabilities.- Opportunities for more diverse training and job placement for people
with disabilities that they refer to TEA.- Recognition as a valued strategic partner.-
Enhancing visibility through active collaboration, prominent branding
and acknowledgment.- On-site training for people with
disabilities.- Financial (products) and communication support for fundraising
events.- R&D support: research, user database
collection, facility for training.
Maison Chance
Public
backersUniversity
Student
Organizations
G’Block Labs
G’Block Labs is a student organization that specialize in new tech
trends (blockchain, fintech, metaverse).Co Tam Oi is a non
profit organization that creates an online platform for students to
express their feelings and emotions in various media forms.They actively engage in social impact initiatives and
contribute to making a positive difference in the community.- Hands-on experience, skill development, and social contribution for
their members.- Reputation boosting as a socially
responsible organization and fostering a sense of community among
their members.- HR support in organizing events such as fundraising, training
workshop,…- Communication support on social media-
Financial support.
Co Tam Oi
Collaborators
Rain in October
Privately owned organizations in the new age fields of media
production, e-logistics, digital marketing and IoT respectively.TEA
provides them with an opportunity to actively participate in creating
a positive societal impact.By collaborating with us, they
can contribute to the betterment of the community while achieving
specific milestones that contribute to their own future development
and growth.We offer them recognition as valued collaborators, collaborative
opportunities in project planning and implementation, and the chance
to expand their network and enhance their reputation through our
organization’s initiatives.- Equipment sponsor.
– Media production support.
– HR
support: directors, cinematographers, and production assistants.
–
Financial support.
Smartlog
– Technology consulting support (building and utilizing customer data)
Louis Digital
– Marketing strategy implementation support
– Marketing analytics
and consultation support.
– Digital ad support
Swarm-Link LTD
– Training support.
– Technology consultation.
– Financial
support.CommunityPrivate supporters and donnorsRecognition and appreciation that showcase their commitment to social
responsibility and enhancing their reputation.Satisfaction of making a positive impact, contributing to
social change, and improving the well-being of individuals and the
community.- Certificates of appreciation acknowledging their support and
handmade gifts by individuals- Public acknowledgement on
our social media channels for their contributions.- Communication support through social media and letter signage.-
Participate in research.- Financial support.
CONTRIBUTION
CONTRIBUTORS | VALUE |
47 private donors | |
Swarm-Link LTD
|
|
10.000.000 VND (Approximately $425,62 USD) HR for market research, endorsement, user database, handmade products for fundrasing, R&D support. |
|
Maison Chance
|
span10.000.000 VND (Approximately $425,62 USD) HR for market research & product testing, user database, R&D support |
Louis Digital
|
36.000.000 VND (Approximately $1532,24 USD) 1 year service (marketing consultation, digital ads and analytics) |
Smartlog
|
23.480.020 VND (Approximately $1000 USD) Technology consulting support |
Rain In October
|
20.000.000 VND (Approximately $851,79 USD) Cash and services (media production support). |
G’Block Labs
|
1,000,000 VND (Approximately $42,59 USD) HR & communication support. |
TOTAL | 175,344,019 VND (Approximately $7467,80 USD) |
ENDORSEMENT
RESULT OF KEYSTAKEHOLDERS SUPPORT IN 1 MONTH OF FIRST APPROACH
(29/03/2023–29/04/2023)
ENDORSEMENT FROM ORGANIZATIONS
Index | Categorizes | Signatory | Position | Career Coaching support | Vocational Training Support | Recruit advertisement on TEA platform | Viewing applicants on TEA platform | Referring TEA to PWDS | Using TEA Services as PWDs | Social media advocacy for TEA | Sponsoring PWD’s training fee | Investing In TEA Project | Link Endorsement Letter | ||
1
|
University of Greenwich
|
Nguyen Nhut Tan
|
Director
|
x
|
x
|
x
|
x
|
x
|
|||||||
2
|
Swarm-Link Ltd
|
Alon Meizler PhD MRSC
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
||||
3
|
Minh Dung Trading and Construction Co., Ltd
|
Phan Minh Dung
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
|||||
4
|
SMARTLOG Supply Chain Solutions Joint Stock Company
|
Do Huy Binh
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
5
|
TECHFARM Technology Joint Stock Company
|
Tran Thien Duyen
|
CEO
|
x
|
x
|
x
|
|||||||||
6
|
G’BLOCK Labs
|
Tran Nam Anh
|
Founder – President
|
x
|
x
|
x
|
x
|
||||||||
7
|
Louis Digital . Co., Ltd
|
Nguyen Manh Tung
|
Head of Marketing
|
x
|
x
|
||||||||||
8
|
Rain in October
|
Nguyen Huu Huy
|
Founder
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
|||||
9
|
TTCC Technology Joint Stock Company
|
Director
|
Director
|
x
|
x
|
x
|
x
|
x
|
|||||||
10
|
CNPT Technology Joint Stock Company
|
Truong Thi My Thanh
|
CEO
|
x
|
x
|
x
|
x
|
x
|
|||||||
11
|
Dat Hong Phat Transport Service Trading Co., Ltd
|
Nguyen Thi Anh Hong
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
|||||
12
|
Minh Duc Mineral Trading Co., Ltd
|
Tran Duc Dat
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
ENDORSEMENT FROM PWDs AND FAMILIES
Index | Categorizes | Signatory | Field | Career Coaching support | Vocational Training Support | Recruit advertisement on TEA platform | Viewing applicants on TEA platform | Referring TEA to PWDS | Using TEA Services as PWDs | Social media advocacy for TEA | Sponsoring PWD’s training fee | Investing In TEA Project | Link Endorsement Letter | ||
1
|
PWD
|
Pham Van Hoang
|
Paralympic Table Tennis Athlete
|
x
|
x
|
x
|
x
|
||||||||
2
|
PWD
|
Ha Pham Anh Thu
|
Customer Service Rep
|
x
|
x
|
x
|
|||||||||
3
|
PWD
|
Le Tuan Duong (Dustin)
|
Student majoring in Graphic Design
|
x
|
x
|
x
|
x
|
x
|
|||||||
4
|
PWDs
|
10 Students of Maison Chance disability training school
|
Art class
|
x
|
x
|
x
|
|||||||||
IT class
|
x
|
x
|
x
|
||||||||||||
5
|
Family of PWD
|
Nguyen Thi Anh Hong
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
|||||
6
|
Family of PWD
|
Truong Thi Ai Thu
|
Telecommunication Technician
|
x
|
x
|
x
|
x
|
||||||||
7
|
Family of PWD
|
Pham Thi Lien Hoa
|
Sea Transport Economics
|
x
|
x
|
x
|
x
|
x
|
|||||||
8
|
Family of PWD
|
Tran Duc Dat
|
CEO
|
x
|
x
|
x
|
x
|
x
|
x
|
x
|
ENDORSEMENT FROM PROFESSIONALS
Index | Categorizes | Signatory | Position | Career Coaching support | Vocational Training Support | Recruit advertisement on TEA platform | Viewing applicants on TEA platform | Referring TEA to PWDS | Using TEA Services as PWDs | Social media advocacy for TEA | Sponsoring PWD’s training fee | Investing In TEA Project | Link Endorsement Letter | ||
1
|
Professionals
|
Phan Minh Tam
|
IT lecturer
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
2
|
Professionals
|
Phan Thi Ngoc Tram
|
Senior Accoutant
|
x
|
x
|
x
|
x
|
x
|
|||||||
3
|
Professionals
|
Dr. Do Xuan Bien
|
Dean – University Faculty of Social Sciences
|
x
|
x
|
x
|
x
|
||||||||
4
|
Professionals
|
Le Thanh Giang
|
Director – Tam An Medical Equipment Company Limited
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
5
|
Professionals
|
Nguyen Hai Huyen Trang
|
Graphic Design Lecturer
|
x
|
x
|
||||||||||
6
|
Professionals
|
Nguyen Kim Hao
|
Business Management Lecturer
|
x
|
x
|
x
|
x
|
x
|
|||||||
7
|
Professionals
|
Tran Ngoc Thao Quyen
|
Graphic Design Lecturer
|
x
|
x
|
||||||||||
8
|
Professionals
|
Tran Thi Nhu Ha
|
Lecturer
|
x
|
ENDORSEMENT FROM INDIVIDUALS
Index | Categorizes | Signatory | Field | Career Coaching support | Vocational Training Support | Recruit advertisement on TEA platform | Viewing applicants on TEA platform | Referring TEA to PWDS | Using TEA Services as PWDs | Social media advocacy for TEA | Sponsoring PWD’s training fee | Investing In TEA Project | Link Endorsement Letter | ||
1
|
Student of Greenwich Vietnam
|
Thai Kim Xuan Quynh
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
2
|
Student of Greenwich Vietnam
|
Nguyen Dinh Vu
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
3
|
Student of Greenwich Vietnam
|
Pham Duc Anh
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
4
|
Student of Greenwich Vietnam
|
Bui Hai Dang
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
5
|
Student of Greenwich Vietnam
|
Le Hong Phuc
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
6
|
Student of Greenwich Vietnam
|
Do Khac Luat
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
7
|
Student of Greenwich Vietnam
|
Lai Minh Dinh
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
8
|
Student of Greenwich Vietnam
|
Luc Minh Quy
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
9
|
Student of Greenwich Vietnam
|
Nguyen Huy Nhat Tan
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
10
|
Student of Greenwich Vietnam
|
Nguyen Thanh Phong
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
11
|
Student of Greenwich Vietnam
|
Nguyen Thien Phuc
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
12
|
Student of Greenwich Vietnam
|
Tran Trung Nguyen
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
13
|
Student of Greenwich Vietnam
|
Vo Tuan Kiet
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
14
|
Student of Greenwich Vietnam
|
Tran Tuan Thanh
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
15
|
Student of Greenwich Vietnam
|
Dang Vien Hao
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
16
|
Student of Greenwich Vietnam
|
Nguyen Minh Triet
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
17
|
Student of Greenwich Vietnam
|
Nguyen Nguyen Vu
|
IT
|
x
|
x
|
x
|
x
|
x
|
x
|
||||||
18
|
Student of Greenwich Vietnam
|
Nguyen Tan Dat
|
Graphic Design
|
x
|
x
|
x
|
x
|
x
|
x
|
TEA’S ADVISORS/COACHES
TEA’S TEAM MEMBERS
TEA’S COLLABORATOR
TEA Vietnam’s Video Round 1 | SBC – Social Innovation