Inherited and inspired by the traditional craft village of Thanh Tien paper flowers – more than 300 years of age in Hue City, Vietnam, MAYPAPERFLOWER is born with the vision of preserving Vietnamese traditional values & revolutionizing the market of decoration products. At MAYPAPERFLOWER, we offer many product types, including flower bouquets, art pictures, and fashion accessories. Moreover, by innovating traditional techniques, MAYPAPERFLOWER now has more than 200 techniques for manufacturing different paper flowers, fitting different customers’ preferences. Most remarkably, as we want to make the best use of the redundant natural substances, all of our products are eco-friendly, therefore orienting customers to follow the sustainable production & consumption trend.
Lastly, we also seek to thrive lives by providing job opportunities for disadvantaged groups.
OUR PRODUCTS
BUSINESS MODELS
OUR TARGET SOCIAL ISSUE
Talking about Vietnamese traditional arts, according to VCVA in 2020, Hà Nội now has only 1,350 craft villages left, which means 544 villages have disappeared because of changing demand in customers. Besides, there is no big business in Vietnamese traditional arts that has enough resources to collect such data.
After applying the 5 Whys model as below, we realized the root causes are:
NO ONE REALIZED THE POTENTIAL LABOR GROUPS (such as disadvantaged people): According to employment status data, while unpaid family labor for men is 9.2%, the figure for women is 19.4% in 2019. The average income of women (4.6 million) is always lower than men’s (6.5 million). Moreover, people with disabilities can’t have the same job opportunities as others due to the lack of diplomas and working abilities.
NO ONE MADE USE OF THE CHEAP & ECO-FRIENDLY REDUNDANT SUBSTANCES: As businesses want to maximize their profits, art pieces nowadays are damaging both the environment and the health of their owners due to the number of toxic chemicals and natural sources required to produce them.
OUR SOCIAL IMPACTS
OUR SOCIAL MEDIA PLATFORMS
OUR CAMPAIGN TO ATTRACT BACKERS
THE ASK & THE CAMPAIGN RESULTS
BACKERS
WHO ARE THEY?
WHY SHOULD THEY MAKE THE CONTRIBUTION
WHAT DO WE OFFER IN EXCHANGE FOR THEIR CONTRIBUTION
HOW DO THEY DELIVER THEIR CONTRIBUTION?
LONG-TERM BACKERS
LOCAL GOVERNMENT
Hue is well-known for its many cultural values. However as they’re being eroded in recent years, local governments will want to support our business growth sustainably in order to preserve and rebuild the traditional art villages
Utilize the resources received and develop our company sustainably Promote the beauty of Hue’s unique traditional art villages internationally
1. Branding
Promote our business & give us opportunities to represent Hue in signifcant events
2. Support policies
Ex: Teach paper flowers as an official curriculum for schools in Hue
They love our UNIQUE eco-friendly handmade products/believe in our brand quality and are inspired by our vision of creating social impacts
We provide them with eco-friendly unique handmade products with good designs and quality. We also offer personalized assistance, product consultations, and discount policies
They purchase our products through our channels: website, fanpage, touchpoints, …etc and promote our products through social media platforms
WORKERS/ARTISANS
Artisans are facing financial difficulties as traditional villages erode. Therefore, their desire to revive the traditional art market drives their willingness to join us in pursuing our shared vision
We provide them with stable incomes and flexible work conditions, as well as satisfy their mental needs by preserving cultural values
They help us with developing new product lines and designs that best-fit customers’ changing preferences, teaching employees
NATIONAL UNIVERSITIES(Ex: Foreign Trade University, …etc)
These universities are pioneers of business innovations in Vietnam and are keen on supporting social entrepreneurs. They also have programs to support their alumnus’ startups to promote their image as a successful university
Our success in start-up competitions brings a reputation to the universities and spread social startup spirit to their students. We also help them PR and offer their students internship opportunities at our business
They help us promote our business and give us funding or consulting sessions from experts. They can also provide facilities, equipments for product research and help to conduct market research among their relationships
These fundraising programs and competitions are born with visions of spreading entrepreneurial spirit. They aim to support start-ups to create more social impacts, and we perfectly match their requirements
Have strategic developing plans to develop sustainably, therefore promoting the programs’ images and spreading the entrepreneurial spirit
Support us with funds, professional consulting sessions from experts, and promoting our business through marketing campaigns
MARKETING & MEDIA
Our inspirational startup stories and lasting social impacts can attract many audiences for them
Use their paid services & promote their business images and fame
Coordinate with our business to build and implement marketing plans, offer discounts, and publish articles promoting our business
SUPPLIERS
Our business is an ideal match for suppliers seeking long-term partners. Moreover, supporting our social business allows them to create impacts and enhance their business image.
Purchasing their materials occasionally in bulk, giving them economic benefits & a stable source of income, promoting their image
Supply high-quality product materials, offer discounts, promote our image, and become our strategic partners.
LOGISTICS
Use their paid services & promote their business images
Support us with customs procedures. Coordinate with us to ensure the shipping processes
DISTRIBUTORS
We offer high-quality products to distributors and share profits with them, promoting their business image.
Distribute our products, attract customers, promote our image, and spread Vietnamese traditional values
BACKERS
WHO ARE THEY?
WHAT WE RECEIVED
LONG-TERM BACKERS
LOCAL GOVERNMENT
Ministry of Planning and Investment of VN
Decision No. 844/QD-TTg: “Support the National Innovation Initiative for Startup Ecosystem to 2025″
25’000’000 VND IN CASH
(= $1000 USD)
People’s Committee of Thua Thien Hue Province
Represent Hue in significant (inter)national events, such as: the 50th anniversary of the Vietnam – France diplomatic relations event, …etc.
Teach the art of handmade paper flowers as an official curriculum in multiple Hue schools.
COMMUNITY
INDIVIDUAL CUSTOMERS
Buy our products, spread our stories and social impacts
BUSINESS CUSTOMERS
… etc
They purchase our products occasionally and in bulk, giving us a stable source of income. They also share our stories and spread Vietnamese traditional values
Workers/Artisans
Long-term workers that help us with developing new suitable products and teaching new employees
UNIVERSITIES
Foreign Trade University
They promote our business through official websites and fanpages, offer us professional coaching sessions from experts, provide us with facilities, equipments for product research, and help us in conducting the market research
National Economic University
VN University of Fine Art
STRATEGIC BACKERS & PARTNERS
UN DEVELOPMENT PROGRAMME (UNDP)
– IseeCOVID Fundraising Program –
110’000’000 VND IN CASH
(= $4782 USD)
Professional training & consulting sessions from experts
MINISTRY OF AGRICULTURE & RURAL DEVELOPMENT
– National Handicraft Design Competition –
12’000’000 VND IN CASH
(= $500 USD)
Marketing campaigns support and products promotions
HUE UNION OF SCIENCE & TECHNOLOGY
– Provincial Social Startup Competition –
60’000’000 VND IN CASH
(= $2608 USD)
Professional training & consulting sessions from experts
START-UP VIETNAM FOUNDATION (SVF)
– National Women Social Startup Competition –
50’000’000 VND IN CASH
(= $2174 USD)
Professional training & marketing campaigns support
SUPPLIERS
Lanvi Papers
Provide eco-friendly & high-endurance product materials with reasonable prices and discounts
Zó Project
Hung Long Wooden Frames
Viet Nam Handicraft and Wood Industry Association (HAWA)
Help us with exporting the products internationally
MARKETING & MEDIA
Coordinate with our business to build and implement strategic marketing plans, offer us discounts/promotions, publish articles promoting our business
LOGISTICS & FORWARDERS
Consulting and supporting us with customs procedures. Coordinate with us to ensure the shipping processes
DISTRIBUTOR – GoVIETNAM in Malaysia
Distribute our products and attract customers. Promote our image and spread the Vietnamese traditional values
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Inherited and inspired by the traditional craft village of Thanh Tien paper flowers – more than 300 years of age in Hue City, Vietnam, MAYPAPERFLOWER is born with the vision of preserving Vietnamese traditional values & revolutionizing the market of decoration products. At MAYPAPERFLOWER, we offer many product types, including flower bouquets, art pictures, and fashion accessories. Moreover, by innovating traditional techniques, MAYPAPERFLOWER now has more than 200 techniques for manufacturing different paper flowers, fitting different customers’ preferences. Most remarkably, as we want to make the best use of the redundant natural substances, all of our products are eco-friendly, therefore orienting customers to follow the sustainable production & consumption trend.
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