Basic info

First Name	Luciana
Last Name	De Lamare
User name	lucianadelamare
Country	Brazil
Gender	Female
Full name	Luciana Maria De Lamare São Paulo Canale
Working languages	English, French (Français), Portuguese (Português), Spanish (Español)

Bio

About	Senior Executive with a successful track record in driving growth within the Tourism and Hospitality industry. Founding Partner of Heiwa Marketing, I lead a consultancy dedicated to empowering destinations, companies, professionals, and entities on their journey towards regenerative territorial development. I was able to help third sector institutions in their operational and tactic governance as well as leading communities for the accomplishment of their goals. I am also the Co-Founder of Instituto Aupaba, a non-governmental, non-profit organization committed to creating a more prosperous, fair, and conscious future for tourism. Our vision involves executing high-impact projects that contribute to the social, educational, environmental, and cultural enhancement of territories. We believe that regenerative tourism is a social tool and my application has all to do with this. Experienced in Conventions & Visitors Bureau (CVB) operations that allowed me to provide consultancy and mentorship to various destinations across the State of Rio de Janeiro through the Federation of Conventions & Visitors Bureau. I have played a pivotal role in shaping strategic plans, leading destination promotion projects, and initiating cultural, environmental, and social programs to enhance each destination’s allure. As the Executive Director at Vale do Café Convention & Visitors Bureau, I spearheaded the creation and implementation of a regional strategic plan, driving impactful initiatives and projects for over 150 stakeholders, while also serving as a spokesperson for the office and the region. My skill set encompasses expertise in planning, negotiation, sales strategy, marketing, and service management. Having served as the Director of Planning and Projects at Rio de Janeiro Official Tourism Secretariat, I possess a comprehensive understanding of destination development and the intricate dynamics of the tourism landscape and public policies for the sector in Brazil. With a strong foundation in team building and hospitality training with creativity and limited resourses, I take immense pride in fostering high-performing teams that consistently deliver exceptional customer experiences in complex and challenging ecosystems. I am driven by a deep motivation to contribute to the Social Business Community, leveraging my experience to collaborate on projects that align with my ethos of sustainable and impactful development within the tourism industry.
Education	Universidade do Porto, Portugal Masters, TourismMasters, Tourism2009 – 2009 – 2011 Dissertation on Accessibility, Tourism for disabled people in Rio de Janeiro – the host city for Military Games, World Cup, Olympic and Paralympic GamesAtividades e grupos: Dissertation on Accessibility, Tourism for disabled people in Rio de Janeiro – the host city for Military Games, World Cup, Olympic and Paralympic Games. Universidade Católica Portuguesa – Centro Regional do PortoUniversidade Católica Portuguesa – Centro Regional do Porto Post-graduation, MarketingPost-graduation, Marketing2006 – 20062006 – 2006 Universidade do Porto, Portugal Diplôme Approfondi de Langue Française e Diplôme d’Études en Langue Française, FrancêsDiplôme Approfondi de Langue Française e Diplôme d’Études en Langue Française, Francês20052005 Advanced French DiplomaAdvanced French Diploma Universidad Internacional Menéndez Pelayo, Santander, Spain Responsabilidad Social Corporativa, Responsabilidad Social CorporativaResponsabilidad Social Corporativa, Responsabilidad Social Corporativa2005 – 20052005 – 2005 Institut Vatel France Bachelor’s degree, Hotel ManagementBachelor’s degree, Hotel Management2000 – 2004 2000 – 2004 UPVD AlumniUPVD Alumni ( Université de Perpignan) Licence Hôtellerie Internationale, Gestão HoteleiraLicence Hôtellerie Internationale, Gestão Hoteleira 2004
Significant achievements	I was acknowledged as the Tourism Ambassador for my region and invited to join various regional tourism boards. Alongside other members of civil society, I co-founded a Slow Food community in the Vale do Café region. I maintain a strong connection with the communities that have embraced me throughout years of professional involvement.
Certifications	The Global Leaders InstituteThe Global Leaders Institute Global Leaders Program (Innovation Challenge), Social EntrepreneurshipGlobal Leaders Program (Innovation Challenge), Social Entrepreneurshipjan 2023jan de 2023 Copenhagen Institute for Futures StudiesCopenhagen Institute for Futures Studies Futures LiteracyFutures Literacysep 2022 – nov 2022

Business

Business	Looking for business partners, Looking for investment opportunities, Open to work, Open to new collaborations
Current employment	Co-founder and president of Instituto Aupaba
Expertise	Tourism, Development of territories and destinations, Service Management, Sales, Regenerative Tourism.
Motivation for social impact creation	My motivations are deeply rooted in a passion for sustainable development, community empowerment, and the transformative impact of responsible tourism. Over the years, I have been driven by a commitment to fostering positive change within the tourism industry, aiming to create destinations that thrive economically, socially, and environmentally. Whether as a Tourism Ambassador for my region, a co-founder of a Slow Food community, or through my involvement in regional tourism boards, my motivations are centered around building connections, promoting responsible practices, and contributing to the well-being of both communities and the environment. I am fueled by the belief that the tourism sector has the potential to be a force for good, and my efforts are dedicated to realizing this potential in every project and initiative I undertake.
Contributions to the SBC community	I bring a wealth of experience and a strong commitment to community-focused business initiatives. As an individual passionate about fostering sustainable development and community engagement, my expertise lies in creating impactful strategies for regenerative territorial development. I have a proven track record of empowering entities and destinations, emphasizing social, educational, environmental, and cultural enhancement. My skills encompass strategic planning, negotiation, sales strategy, marketing, and service management, all tailored to drive positive change within communities. I am adept at cultivating strong relationships and have a keen understanding of the intricate dynamics of the tourism landscape. With a foundation in team building and hospitality training, I take pride in fostering high-performing teams that contribute to exceptional customer experiences. Motivated by a deep commitment to social and sustainable development, I am eager to leverage my skills and experience to actively contribute to the Social Business Community. My focus on community engagement and business initiatives aligns seamlessly with the ethos of the community, making me a valuable collaborator for projects that aim to create a positive and lasting impact.
Sustainable Development Goals	GOAL 1: No Poverty, GOAL 4: Quality Education, GOAL 5: Gender Equality, GOAL 8: Decent Work and Economic Growth, GOAL 10: Reduced Inequality, GOAL 11: Sustainable Cities and Communities, GOAL 12: Responsible Consumption and Production, GOAL 13: Climate Action, GOAL 14: Life Below Water, GOAL 15: Life on Land, GOAL 16: Peace and Justice Strong Institutions, GOAL 17: Partnerships to achieve the Goal

Research

Research	Active but not looking
Research interests	As the founder of Instituto Aupaba, my research interests are centered on leveraging new tools and methodologies for social entrepreneurship within the tourism sector. I am committed to exploring innovative approaches that harness technology, data analytics, and other cutting-edge tools to enhance the impact of our initiatives. This includes researching and adopting new methodologies that promote sustainable practices, community engagement, and the overall advancement of social entrepreneurship in the realm of tourism. I am dedicated to staying at the forefront of emerging trends and technologies that can drive positive change and foster inclusive, regenerative development within the territories we serve.
Current research projects	At present, our research efforts at Instituto Aupaba are focused on developing impactful projects for specific territories within Brazil, with the goal of extending their success to benefit the entire country. Our current projects center around implementing regenerative practices in tourism, emphasizing social, educational, environmental, and cultural enhancements. We are exploring new tools and methodologies for social entrepreneurship, utilizing technology, data analytics, and innovative approaches to drive sustainable development.
Selected publications	As a newly established NGO, Instituto Aupaba is currently in the early stages of its research initiatives, and while we are actively working on several impactful projects approved by the Ministry of Culture in Brazil, our formal publications are forthcoming. Our organization is dedicated to transparently showcasing our intentions, goals, and progress through our official website. We believe in disseminating our findings and insights to contribute valuable knowledge to the field of sustainable tourism. As we continue to secure the necessary funding to fully realize our projects, we anticipate releasing our most important publications in the coming months. These publications will reflect our commitment to innovation, regenerative practices, and community-driven development within the territories we serve.

SBC competition

Website and social media