BUSINESS MODEL INNOVATION

A1. Social business idea

A1.1 Social mantra one-liner

Memorii Vietnam is a that not only engages Vietnamese youths to learn Reproductive Education but also provides health-supportive features. After the exhibition, we recognize that the perception of customer about new social mantra is better than the old one.

Our new social mantra: “Helping Vietnamese youth learn reproductive health through app, encouraging proactive health monitoring and community engagement “

A1.2 Product/Service

We are pleased to report that a large majority of our survey respondents found MeFi’s features to be distinctive, with over 75% expressing this sentiment. Additionally, a significant number of participants regarded these features as reliable. Nearly 94% of our users expressed admiration for MeFi’s offerings, while approximately 73% indicated a notable interest in the features provided by our platform. Moreover, almost 74% of respondents highly appreciated the realism offered by MeFi.

B. Business model

B1.1 Target Customer

Memorii’s strategy for addressing diverse target customers encompasses two primary personas. Firstly, targeting dynamic Gen Z adolescents, Memorii acknowledges their sensitive nature and reluctance to discuss reproductive health issues with parents due to ineffective school programs. To combat this, Memorii introduces an engaging, two-way reproductive health education program using interactive comics and fosters a supportive community through Memo. Conversely, mothers with children express a keen interest in reliable reproductive health information amidst concerns about misinformation on the internet. Memorii leverages the AIDA model, blending online and offline channels strategically to nurture strong customer relationships through platforms like Fanpage and targeted marketing campaigns. Transitioning to Persona 2, Memorii extends its focus to adults in the ideal reproductive age bracket, notably addressing the scarcity of male-centric reproductive health apps in Vietnam by developing an inclusive mobile app. Moreover, Memorii implements tailored channel strategies aligned with product adoption stages to effectively engage this demographic. 

Beyond individual targets, Memorii recognizes the significant social impact of improving reproductive health education access for ethnic minority adolescents. By collaborating with experts and local authorities, Memorii aims to overcome geographical barriers and empower these communities through enhanced reproductive health education opportunities.

B2. Business model canvas

B3. Feasibility

The Memorii project appears to be a well-conceived initiative aimed at tackling the important but often neglected issue of comprehensive sex education and reproductive health support for teenagers and young adults. By employing a multi-pronged approach that combines educational content, interactive platforms, expert guidance, and community engagement, Memorii seems poised to effectively reach and resonate with its target audience in an age-appropriate and inclusive manner. The project’s unique features, such as gender-specific app interfaces and anonymous Q&A forums, demonstrate a nuanced understanding of the diverse needs and potential sensitivities of young people when it comes to these topics. Moreover, the team behind Memorii appears to have a strong foundation, with members possessing relevant expertise in fields like social entrepreneurship, healthcare, and education. While ambitious in scope, Memorii’s thoughtful design and robust team suggest a promising feasibility for achieving its goal of creating positive social impact by empowering vulnerable teenagers with essential knowledge and resources related to sex education and reproductive health.

B4. Profitability

 We can see that after collecting opinions from the audience, Memorii received positive acceptance for their product and service, with the ideal price range for parents and teenagers to pay for the Memorii app being 100,000 VND. Additionally, most audiences showed interest in the app concept and expressed a desire to try it, with 95% stating they liked the concept.

Given the positive audience reception, the permitted price point aligning with their expectations, and the projected break-even timeline of 1 year, the Memorii app project appears to have a promising probability of profitability. 

About ESG, Memorii focuses on Society àn Governance with some initiatives and continuing goal.