Gypfoam test report

Part A. Social solution idea

A1. Social mantra one-liner (15s)

A1.1. In a maximum of 15 words, state your social mantra that is featured on


– This slogan is a means to attract attention.

  • It should convey the gist of your business in such a way that anyone can quickly grasp your social solution and intended social impacts.


Mission:  Gypfoam building materials aims to develop sustainably and improve rural life through turning scrap into treasure.

Vision: Gypfoam construction material is a comprehensive solution that uses agricultural and industrial waste to promote sustainable production and create social value for the community.



A2. Contributions to UN goals (1ph)

A2.1. State the vision you have for your project (i.e. the long-term change you see as the goal of your enterprise) and the mission you take on to help you achieve the vision

Tips: Reflect on the following questions

– What are your business’ intended social impacts?

– Who are your beneficiaries?

– What are your principal methods to achieve social impact?

– How does your mission statement attract your stakeholders and guide your business activities?

– Study well the UN goals to understand the movement. The goals are not superficial branding for your business.

– Reflect on your social solution to find alignment between the results of your intervention and UN goals

– Use the logical framework and SDG compass to enhance your reflection

– Remember “less is more”. You should have good focus and ensure you can execute the plan.



  • UN Goals: 9, 11,
  • Goal 9: Industry, Innovation and Infrastructure

Target 9.3: Increase the use of sustainable industrial practices and processes to substantially raise manufacturing efficiency and productivity.

Your project aligns with this target by:

  • Establishing a new industry for manufacturing construction materials from waste, contributing to sustainable industrialization.
  • Creating new employment opportunities, fostering local economic development.
  • Applying innovative technologies in production, promoting innovation.
  1. Goal 11: Sustainable Cities and Communities

Target 11.6: Reduce the adverse per capita environmental impact of cities, including by paying special attention to air quality and municipal and other waste management.

Your project aligns with this target by:

  • Minimizing urban solid waste by reusing agricultural and industrial waste for construction material production.
  • Contributing to improved air quality by reducing greenhouse gas emissions during production.

Social Impact:

In addition to aligning with the aforementioned SDGs, your project has the potential to generate significant social impacts, including:

  • Promoting job creation and economic empowerment: By establishing a new industry and creating employment opportunities, your project can contribute to poverty reduction and economic development, particularly in local communities.
  • Improving living conditions and community health: By reducing waste and improving air quality, your project can contribute to a healthier and more sustainable environment for communities.
  • Encouraging social innovation and entrepreneurship: Your project can serve as an inspiration for other innovative solutions that address environmental and social challenges.


  • Vision: Gypfoam aspires to be a leader in sustainable construction materials. Our develop eco-friendly materials to reduce environmental impact, particularly in certain regions Hai Phong, Thai Binh, Hoa Binh of Vietnam. Collaboration with stakeholders is key to achieving their goals of a sustainable environment and supporting Vietnam’s net-zero emissions target by 2050.
  • Mission: Provide effective solutions with superior mechanical qualities and affordable prices to minimize environmental pollution and safeguard human health)
  • Intended social impact: minimize environmental pollution caused by untreated agricultural and industrial waste, protect human health with superior products, create many job opportunities for the community,
  • Beneficiary: Vietnamese households/ industrial construction builders/ residential construction builders in Vietnam
  • Principle methods: process 70% of agricultural waste (bagasse and straw) and industrial waste (gypsum) to produce sustainable building materials by using biotechnology. By-products from the processing of bagasse and straw can be used as fertilizer for plants.

A3. Target social issue

A3.1. Describe your target social issues. (1ph)

Tips: Reflect on the following questions:

– What are your target social issues?

– Who is concerned by your target social issues? Why?

– What are the scale and scope of your target social issues (i.e. the geographical area and the number of people touched by the issues and the severity of the problems to the people/organizations that are concerned by the social issues)?










Direct Social Issues:

– Soil and air pollution due to improper treatment of dumped agricultural waste (straw, bassage) and industrial waste namely gypsum:

+ According to a report by the Ministry of Natural Resources and Environment, the amount of untreated agricultural waste in Vietnam in 2022 is estimated at around 60 million tons. The untreated sugarcane bagasse is estimated at about 3.9 million tons per year, while rice straw is estimated at 47.623 million tons per year. Only 20% of the rice straw is collected, with the majority being burned.

+ It is estimated that over 750,000 tons of gypsum waste are discharged into the environment each year.

+ Over 80 percent of the waste volume has not been collected and treated properly

+ DAP fertilizer factories release a large amount of Gypsum waste. The factory releases untreated, strong ammonia odor, polluting the water source.

+ Glass fiber – REINFORCED FIBER IN PANEL PRODUCTS on the market must be imported path to higher cost.

=> NEED a construction materials product of the same quality at a 20% cheaper cost

Indirect Social Issues:

– The construction sector in Vietnam faces a scarcity of lightweight material options meeting local standards. This scarcity results in a restricted availability of sustainable construction materials, leading to a heavy reliance on traditional, resource-intensive alternatives. This dependence further worsens environmental degradation.

– Health impacts on rural areas:

+ Indirectly affects the health and well-being of both urban and rural populations through exposure to environmental pollutants.

+ Increases healthcare costs associated with treating pollution-related illnesses, such as respiratory diseases and waterborne illnesses.



Farmers and citizens live near pollution areas (mainly in the rural areas of 3 provinces: Hai Phong, Thai Binh, Hoa Binh (2022) – about 3,5 million people): They are directly affected by soil pollution and the burning of agricultural waste, as it can lead to decreased soil fertility, and crop productivity. Moreover, they are also affected by respiratory health issues due to exposure to air pollutants Exposure to pollutants from improperly managed waste disposal sites can lead to respiratory diseases, waterborne illnesses, and increased healthcare costs, impacting their quality of life and economic well-being.

Construction Industry Professionals: The decree 13/2017 issued by the Ministry of Construction mandates that projects financed by the state budget must utilize 100% non-fired building materials, with projects of 9 floors or more requiring a minimum of 80% non-fired building materials. Consequently, in a market as vast as Vietnam, with a population exceeding 90 million, the country is projected to consume approximately 500 million square meters annually in the near future. However, the current nationwide capacity falls short of meeting about 50% of this demand. This scarcity of lightweight and sustainable construction materials not only impacts architects, engineers, and developers but also presents hurdles for the construction sector in embracing more environmentally friendly practices.

Environmentalists and Conservationists:  They are concerned about the degradation of soil and air quality due to improper waste disposal practices. These issues directly impact ecosystems, biodiversity, and overall environmental health. For instance, according to figures provided by the Ministry of Natural Resources and Environment, air quality in urban areas like Hanoi and Ho Chi Minh City often surpasses WHO air quality standards, with particulate matter (PM2.5) concentrations reaching hazardous levels. Moreover, research from agricultural institutes reveals a concerning trend of soil degradation and contamination, with soil fertility declining over the past decade due to industrial and agricultural pollutants. Soil pollution in Vietnam is a pressing concern, especially in urban areas, with significant impacts on environmental health. Over 68.83% of the country’s total land area is currently in use, leaving limited space for waste disposal. According to data from the Vietnam Environment Administration, urban areas are experiencing severe soil contamination due to the unregulated discharge of industrial, construction, and household waste.

Government Authorities and Regulatory Bodies: They have a responsibility to ensure environmental protection and public health. In Vietnam, approximately 60,000 deaths per year are related to air pollution. Both urban and rural areas are estimated to contribute to 4.2 million premature deaths globally each year as of 2016. According to forecasts from research agencies, environmental soil pollution is expected to increase by 2-3 times by 2020 compared to current levels, with pollution indices worsening in line with industrial development and urbanization.




A3.2. Describe the root cause of your target social issues. (1ph15s)

Tips: Reflect on the following questions:

– Why do these issues exist?

– Use the “5 why” method, cause diagram, and iceberg model (see Module 1 of SBC online class) to enhance your reflection- see SBC online course for instruction



  • Why does agricultural waste pollution exist?

Agricultural and industrial waste: there are not many methods to take advantage of this surplus of raw materials. According to data from the Ministry of Natural Resources and Environment, only 20% of annual surplus agricultural waste is processed.

Low Economic Value of Agricultural Waste: The low economic value of agricultural waste discourages efficient collection and treatment practices. Research and development of high-value products from agricultural waste are essential to enhance its economic worth. Addressing these challenges is crucial to improve agricultural waste treatment efficiency, contribute to environmental protection, and promote sustainable economic development.

  • Why is there no proper treatment approach?

Because these pollution problems have not received much attention from society. Current solutions for agricultural waste are incineration, landfilling and composting. However, the biological composting method takes a lot of time while the vast majority of people use chemical fertilizers because of its convenience.

Inadequate Policy Support: The lack of supportive policies for businesses and individuals investing in agricultural waste treatment hinders progress. Financial, tax, and technological support policies are crucial to encourage investment in this sector.


  • Why is there a lack of standardized treatment systems?

Currently, prevalent agricultural waste treatment methods like straw burning and sugarcane bagasse composting have significant drawbacks. These methods contribute to environmental pollution, resource wastage, and economic inefficiency. Research and development are crucial for more effective, environmentally friendly, and economically viable agricultural waste treatment technologies.


  • Why are there ineffective mechanisms, costly previous treatment methods, and limited awareness?
  1. Infrastructure Deficiencies:


Existing collection, transportation, and processing infrastructure for agricultural waste is inadequate, particularly in rural areas.

Investment in infrastructure development is essential to enhance the efficient collection, transportation, and processing of agricultural waste.

  1. Limited Community Awareness:


Insufficient awareness among communities regarding proper agricultural waste management practices leads to indiscriminate dumping, causing environmental degradation.

Raising community awareness about the detrimental effects of improper agricultural waste disposal and promoting eco-friendly treatment methods are necessary.


  • Why are there no efficient and reasonable waste treatment solutions in place?

=> Because of inadequate investment in research and development for innovative waste treatment technologies.


Another issue is the insufficient supply of low – cost and lightweight construction materials that meet Vietnamese standards. According to a report by the Vietnam Construction Materials Association, the demand for lightweight materials that are fireproof, soundproof, heatproof, etc. in the Vietnamese market is growing strongly. The country’s current total capacity only meets about 50% of consumption. The project hopes to account for 25% of the remaining 50% in the future.


  • Fireproof panel products on the market have high prices and are difficult to reach many people.
  • The number of low – cost and lightweight materials provided for constructions is insufficient.
  • The construction industry does not have many lightweight material products that meet Vietnamese standards

A3.3. Describe the current solution landscape (i.e. current solutions offered by other organizations to the social issues that you target). (1ph45s)

Tips: Reflect on the following questions:

– How are the problems being solved by actors other than you?

– What’s wrong with these existing solutions? (Why do they fail to effectively address your target social issues)?

– Is your response to these social issues considered crisis-oriented or vision-oriented? Why?



  • The problems being solved by actors other than us, and Why do they fail to effectively address these target social issues:


Current solution Weaknessses of current solution
Panel PU 1. High cost:

●      Compared to other panel types like EPS or mineral wool panels, 100% PU panels are more expensive due to the higher cost of PU materials.

●      The initial investment cost for projects using 100% PU panels will be higher than for other panel types.

2. Load-bearing capacity:

●      The horizontal load-bearing capacity of 100% PU panels is relatively low, making them unsuitable for structures requiring high load-bearing capabilities.

●      Additional sub-frames or steel structures are required to reinforce 100% PU panels in such cases, increasing construction costs.

3. Water resistance:

●      The water resistance of 100% PU panels is inferior to that of panels with galvanized steel or Aluzinc coatings on the outer surface.

●      100% PU panels are susceptible to water penetration when directly exposed to water for extended periods, leading to peeling, rusting, and reduced panel lifespan.

●      Additional waterproofing measures like waterproofing paints, sealants, etc., are necessary to ensure the durability of 100% PU panels in humid environments.

4. Heat resistance:

●      The heat resistance of 100% PU panels is moderate, and they may deform or sag when exposed to excessively high temperatures.

●      Caution is advised when using 100% PU panels in high-temperature environments or areas with a fire hazard.

Cemboard 1. High cost:

●      Compared to traditional building materials like bricks, cement, and sand, Cemboard panels have a higher cost.

●      The initial investment cost for projects using Cemboard panels will be higher than for other materials.

2. Installation challenges:

●      Installing Cemboard panels requires specialized techniques and skilled labor.

●      Improper installation can lead to cracking, breakage, or delamination of Cemboard panels, compromising the project’s quality.

●      Difficulty in repair: Once installed, dismantling and repairing Cemboard panels can be challenging and expensive.

3. Load-bearing capacity:

●      The horizontal load-bearing capacity of Cemboard panels is relatively low.

●      Additional sub-frames or steel structures may be required to reinforce Cemboard panels, increasing construction costs.

●      Not suitable for structures with high load-bearing requirements.

4. Water resistance:

●      The water resistance of Cemboard panels is inferior to other materials like bricks or concrete.

●      Additional waterproofing measures like waterproofing paints, sealants, etc., are necessary to ensure the durability of Cemboard panels in humid environments.

5. Screw-holding capacity:

●      The screw-holding capacity of Cemboard panels is not as good as other materials like wood.

●      Specialized screws are required for installing Cemboard panels.

Autoclaved Aerated Concrete 1. High cost:

●      Compared to traditional building blocks like red bricks and clay bricks, AAC has a higher cost.

●      The initial investment cost for projects using AAC will be higher than for other types of blocks.

2. Load-bearing capacity:

●      The horizontal load-bearing capacity of AAC is relatively lower than that of other blocks like clay bricks and reinforced concrete blocks.

●      Additional sub-frames or steel structures may be required to reinforce AAC in such cases, increasing construction costs.

●      Not suitable for structures requiring high load-bearing capabilities like high-rise buildings and factories.

3. Water resistance:

●      The water resistance of AAC is not as good as that of other blocks like fired bricks.

●      Additional waterproofing measures like waterproofing paints, sealants, etc., are necessary to ensure the durability of AAC in humid environments.

4. Bonding capacity:

●      The bonding capacity of AAC with mortar is not as good as that of other blocks like clay bricks and reinforced concrete blocks.

●      Specialized mortar is required for AAC construction to ensure proper adhesion.

5. Workability:

●      AAC is more challenging to work with compared to other blocks like clay bricks and reinforced concrete blocks.

●      Specialized tools are needed for cutting, chiseling, and drilling AAC blocks.

6. Environmental impact:

●      The AAC production process can emit greenhouse gases like CO2.

●      Environmentally friendly practices should be employed during AAC manufacturing and construction.



  • Our way to solve these issue is vision-oriented, aiming to transform waste into valuable resources through innovative technologies and sustainable practices. By leveraging biotechnology, we aim to develop efficient and eco-friendly processes for repurposing agricultural and industrial waste into high-quality construction materials. This approach mitigates environmental pollution and contributes to the circular economy by promoting resource conservation and utilization.
















Ưu nhược điểm của tấm Cemboard đối với công trình xây dựng (

Gạch Bê Tông Khí Chưng Áp Và Những Ưu Nhược Điểm (

A4. Social solution

A4.1. Explain your social solution design and how it will create the intended impact in the long run.

Tips: Reflect on the following questions:

– How do your beneficiaries benefit from your business’ interventions?


Beneficiaries Their benefit from our project
3,5 million citizens (in 3 provinces: Hai Phong, Thai Binh, Hoa Binh) live near polluted areas – Current waste disposal to reduce soil and air pollution, improved health

– Build a plan for future waste management to ensure sustainable development, allowing citizens in 3 provinces to continue farming crops like sugarcane and arrowroot.

Construction Industry Professionals Additional eco-friendly construction materials – Gypfoam building materials – replace traditional materials, reducing costs and promoting environmentally conscious building practices, and superior products that meet all three criteria: sound insulation, fire resistance, and lightweight.
Environmentalists and Conservationists Our project’s focus on sustainable waste management and the development of eco-friendly construction materials aligns with their goals of promoting environmental conservation by improving soil and air quality, reducing environmental degradation, and better protection of ecosystems and biodiversity.
Government Authorities and Regulatory Bodies in 3 provinces The project’s solutions can support the government’s efforts to implement sustainable waste management regulations and policies, assist in meeting environmental protection and public health goals, improve the living environment, create new jobs, and increase income for the people. This not only develops economic growth but also enhances the overall well-being of the citizens in the whole province.
Customers who are concerned about using light household construction materials, light construction materials for industries, and building container houses – Affordable products with superior quality.

Have more purchasing options

Our factory worker Creation of additional job opportunities, reducing unemployment rates in the Lạc Thủy – Hòa Bình area where the factory is located.



Tips: Reflect on the following questions:

– What type of social work is required to achieve your business’s long-term goals

Target beneficitier The requirements to execute Critical risk
Customers who are concerned about using green/light household construction materials, green/light construction materials for industries, and building container houses – Establish a reputable fanpage and website with relevant information, interactive features, and feedback mechanisms.

– Conduct workshops on green and sustainable materials.

– Utilize both offline and online sales channels.

– Through local governments in all 3 provinces.

– Doubts about the sustainability of the materials.

– Preference for traditional materials over new ones for their large projects.

3,5 million citizens (in 3 provinces: Hai Phong, Thai Binh, Hoa Binh) live near pollution areas – Announcement of the purchase of agricultural waste such as bagasse, bã rong riềng, and gypsum through project social media channels and local media channels.

– Public awareness campaigns on effective waste management systems.

– Collaboration with local authorities to disseminate information to the public.

– Resistance to change in waste management practices.

– Limited resources for waste management infrastructure.

– Lack of trust in a new project


Government Authorities and Regulatory Bodies in 3 provinces Through official correspondence, propose directly to the local administrative and management units. – Limited resources for regulatory enforcement.

– Reluctance to change and amend environmental policies.

– Lack of confidence in the new project.




A4.2. Explain the newness of your solution.


– How is your solution different from available offerings?

– How novel is your solution with regard to your local, regional and global markets?

– How will it take another organization to copy your solution?

  1. Differentiation from Available Offerings

Available Offerings in the market: panel EPS, panel PU from Vietnhat Thermal Insulation Materials Corp, Panel Viet Company, Matec Panel Company, …

Differentiation between Available Offerings and GYPFOAM:

  • Material Composition: GYPFOAM distinguishes itself by incorporating a unique blend of agricultural waste (bagasse, straw, arrowroot), industrial waste (gypsum byproducts from fertilizer production), and two-component PU resin, in contrast to conventional gypsum panels that rely solely on gypsum as the primary binder. This innovative composition enhances the panels’ properties, making them more durable, and lightweight
  • Environmental Friendliness: GYPFOAM significantly reduces the environmental impact of the production process by utilizing 70% waste materials, aligning with the increasing demand for sustainable construction materials. Additionally, the manufacturing process of GYPFOAM does not emit CO & CO2 gases, further contributing to its eco-friendly profile.
  • Enhanced Properties: The composite panels of GYPFOAM exhibit superior characteristics compared to conventional gypsum panels. They offer improved fire resistance, soundproofing, flexural strength, compressive strength, impact resistance, and moisture absorption capabilities, providing a more versatile and high-performance solution.
  • Versatility in Applications: GYPFOAM panels can be utilized in various construction applications, including wall and partition panels for residential and industrial buildings requiring lightweight materials, interior decorative panels resembling stone, wood, or concrete, and ceiling panels for both residential and industrial structures. This versatility makes GYPFOAM a comprehensive and innovative solution for sustainable construction practices.
  • Lower Price: The current market price for EPS panel is 368,000 VND and for PU panel is 519,000 VND. The price of GYPFOAM products is expected to be 20% lower than these substitute products.
  • Product Durability: The lifespan of GYPFOAM products can reach 7 to 10 years, compared to the 5-7 years for the currently available products on the market.
  1. Novelty in Local, Regional, and Global Markets
  • Local Market:

Innovative waste utilization: Introducing a solution that utilizes 70% of waste materials, such as agricultural (bagasse, straw, arrowroot) and industrial waste (gypsum), in the production of construction materials presents a novel approach to waste management locally. This innovative utilization of waste not only addresses environmental concerns but also promotes sustainable practices within the local construction industry, setting a new standard for eco-friendly building materials in the area. This offers a fresh and sustainable alternative to traditional construction materials in the local market.

  • Regional Market:

Environmental friendliness, competitive pricing, enhanced durability and longevity: The novelty in the regional market lies in the extended lifespan of the GYPFOAM products, lasting 7 to 10 years compared to the typical 5-7 years of existing alternatives. This increased durability offers a long-term solution for construction projects, reducing maintenance costs and enhancing the overall sustainability of buildings in the region. Moreover, offering these sustainable materials at a price 20% lower than existing alternatives positions your project as a cost-effective and environmentally conscious choice in the regional construction materials market.

  • Global Market:

Versatile and high-performance Solutions: Globally, the novelty of GYPFOAM is in offering versatile and high-performance construction materials that excel in various properties like fire resistance, soundproofing, thermal insulation, and moisture absorption. The ability of GYPFOAM panels to mimic the appearance of different materials expands their applications worldwide, catering to diverse architectural styles and construction needs. This versatility, combined with their eco-friendly composition and superior properties, positions GYPFOAM as a competitive and innovative player in the global sustainable construction materials market.



A5.1. Explain your social solution design and how it will create the intended impact in the long run. (1ph15s)

Tips: Reflect on the following questions:

– How do your beneficiaries benefit from your business’ interventions?

– What type of social work is required to achieve your business’s long-term goals (i.e. social bricolage – ng sự dụng resource của local, social construction, or social engineering)? Why?

– How may your solution create negative impacts?



  • Utilizing industrial and agricultural waste as raw materials for construction not only helps reduce waste pollution but also minimizes the consumption of natural resources, thereby reducing environmental pollution.
  • Creating numerous job opportunities for the community, including waste collection, processing, and production of construction materials. This can help improve employment rates and enhance economic development in the area.
  • Using waste to produce construction materials not only helps reduce production costs but also creates high-quality products at affordable prices. Aimed at implementing a circular economy model


A5.2. Explain the newness of your solution. (45s)

Tips: Reflect on the following questions:

– How is your solution different from available offerings?

– How novel is your solution with regard to your local, regional and global markets?

– How will it take another organization to copy your solution?



Current solution Weaknessses The newness of GYPFOAM
– Currently, on the market there are two main product lines:

●      Panels using 100% PU

●      Fireproof PU panels

– Panels using 100% PU:

its high cost, this product poses a significant fire hazard, necessitating careful consideration before use. The primary reason for this fire hazard is the product’s inherent flammability. Upon exposure to heat sources, sparks, or high-oxygen environments, the product can ignite rapidly, generating large flames. This combustion can lead to severe consequences, including:

●      Personal injury: Fire explosions can cause severe burns or even fatalities for users and bystanders.

●      Property damage: Fire explosions can engulf homes, possessions, and surrounding items.

●      Environmental impact: Fire explosions can release harmful gases, affecting the environment and human health.

– Fireproof PU panels:

The relatively high cost of this product limits its accessibility to a broader range of consumers.

– The materials derived from waste can vary in structure, properties, and applications, ranging from lightweight construction materials to thermal insulation materials, and materials with high mechanical and fire-resistant properties. Our group’s products are highly versatile and can be flexibly reused to create different products, optimizing resource utilization and reducing waste. These materials outperform traditional materials, such as composite materials made from waste fibers, in terms of strength and load-bearing capacity.

– Our products are made from agricultural waste such as sugarcane bagasse and rice straw, and industrial waste such as gypsum. By-products from the processing of sugarcane bagasse and rice straw can be used as fertilizer for crops. Through our group’s biotechnology-based agricultural waste processing technology, the profits from selling fertilizer are used to offset the costs of fiber processing, thus reducing the cost of the final product.


– While reverse engineering GypFoam products is technically possible through disassembly, analysis, and research, the process is time-consuming. GypFoam prioritizes continuous product R&D, ensuring that by the time competitors replicate GypFoam products, GypFoam will have already introduced superior versions.

Part B. Stakeholder support

– Gypfoam panel

– Gypfoam ceiling panel

– Gypfoam decorative panels

– Gypfoam microbial fertilizer

– Gypfoam glue

B1. Stakeholder engagement strategy

B1.1. Describe your strategy to gain  support from your most important stakeholders (1ph)

Tips: Reflect on the following questions

– Who are the most important stakeholders? Reflect on your potential payers, beneficiaries, regulators, creditors, investors, donors/sponsors, partners, suppliers, providers of complementary and substitute services/products, media, and communities directly and indirectly affected by your activities.

– What are their interests/concerns, influencers, reasons for which they would support you, and reasons for which they would turn you down?

– What kind of support do you need from each stakeholder? Why?

– What are the entry points to reach them? Why?

– What have you tried to convince them to give you the support you desire? Why?



Stakeholder Interests/Concerns (What are stakeholder’s interests/concerns) Support ( reasons for which they would support you, and reasons for which they would turn you down) Entry Points to reach them Convincing Tactics
Potential payers:

– Construction companies and contractors who are concerned purchasing light and green construction materials

Concerned about purchasing cost-effective, quality, and sustainable construction materials. Interested in compliance with construction standards and regulations. Purchase of GYPFOAM products for construction projects due to their cost-effectiveness, quality, and compliance with standards. – Influencers:

Architects, engineers, and construction consultants.

Industry associations and trade unions.


– Entry Points:

+ Industry conferences and trade shows.

+ Direct outreach to construction companies and contractors.

– Provide product demonstrations and performance data.


– Offer cost-benefit analysis comparing Gypfoam to traditional materials.


– Continuous product upgrades based on customer feedback.


–  3.5 Million Citizens in Rural Areas (Hai Phong, Thai Binh, Hoa Binh)


– Construction industry workers who can access affordable and sustainable building materials.

Environmental impact of construction materials.

Health and safety of communities.

Job opportunities and economic development.

Advocacy for using GYPFOAM in construction projects due to its environmental benefits and job creation potential. – Influencers:

+ Local community leaders and environmental activists.

+ Workers’ unions and advocacy groups.


– Entry Points:

+ Community meetings and environmental awareness campaigns.

+ Collaboration with local NGOs or community organizations (such as Hai Phong Environment Protection Fund, Green Startup and Environment Actions Club, Thai Binh/ Hai Phong Propaganda Department)

– Highlight environmental benefits and job creation opportunities.


– Engage in dialogue to address concerns and build trust.


– Ministry of Natural Resources and Environment: Overseeing environmental regulations and waste management.


– Ministry of Construction: Setting standards for building materials and construction practices.


– Local Authorities in Hai Phong, Thai Binh, Hoa Binh

– Compliance with environmental and building regulations.


– Promotion of sustainable development practices.



Approval and certification for Gypfoam as a construction material. – Influencers:

+ Government agencies and regulatory bodies.

+ Environmental advocacy groups and think tanks.


– Entry Points:

+ Direct engagement with relevant government departments and agencies.

+ Participation in regulatory hearings and industry consultations.

– Provide comprehensive data on product safety, performance, and environmental impact.


– Collaborate with research institutions to conduct independent testing and verification.


– Angel investors, venture capitalists, and impact investors interested in sustainable business models.


– Social investment funds and organizations supporting environmental initiatives.

– Financial viability and return on investment.


– Alignment with impact investing goals and sustainability criteria.

Investment capital, financial backing, advises – Influencers:

+ Venture capital firms and impact investment funds.

+ Individual angel investors and philanthropic organizations.


– Entry Points:

+ Pitch events and investment forums focused on social and environmental impact.

+ Direct outreach to impact investors and venture capital firms.

– Present a compelling business case demonstrating market demand and scalability.


– Highlight the potential for financial returns alongside positive social and environmental impact.


– The Institute of Tropical Technology under the Vietnam Academy of Science and Technology: Research and development partner.


– Hanoi University of Civil Engineering: Providing expertise and testing facilities.


– Avi More Company Limited: Partner in production and distribution.


– Nha Viet Design Architecture & Interior Joint Stock Company: Collaborator in construction projects.

Collaboration, mutual benefit, shared goals and values Collaborative projects, resource sharing Partnership agreements, collaboration Emphasizing mutual benefits, shared values and goals

Part C. Agility                      CREATION   STAKEHOLDERS

C1. Improvement strategy (~1 min)

C1.1. Describe what you have learned and how you improve

Tips: Reflect on the followings:

– When you explored the social issues (doing a literature review, interviewing your beneficiaries, etc.), what surprised you?

After conducting interviews with construction experts, reputable professional sponsors, and business customers (including two key partners, AVI MORE Co., Ltd. and Nha Viet Design Architecture & Interior JSC, and other potential partners), SBM has received many valuable feedbacks, directly contributing to the improvement and commercialization of our products. Specifically, our Gypfoam product is highly appreciated by all parties for its sustainability due to the materials used and its ability to create a positive impact on the environment (in line with UN goals and reducing industrial and agricultural waste). Our product price is also very competitive compared to other products with the same function such as cement and concrete due to the stable supply of raw materials and the low cost of the raw materials themselves. However, for household customers, they want more diversity in product designs and aesthetics as this is a product used for direct decoration inside their homes. On the other hand, for business customers and construction contractors, they are concerned about the ability to supply goods, especially the scale of supply and long-term stability to decide whether to use the product for their projects.

– When you pitched of your solution to your stakeholders, what are the most important insights you gained from the interaction/observation?

When pitching the Sustainable Building Materials project and our Gypfoam product, we realized that despite our product being made from 70% agricultural waste (bagasse, straw, etc.) and the remaining from industrial waste, and proving its environmental sustainability, stakeholders remained highly concerned about the product’s quality in real-world applications. To address this issue, SBM directly contacted and received expert advice from reputable organizations, including the Institute of Tropical Technology – Vietnam Academy of Science and Technology and the Faculty of Construction Materials – Hanoi University of Civil Engineering. We conducted measurements of the product’s parameters (including important indicators such as compressive strength, dimensional stability after 48 hours, sound insulation performance…) and the results were all superior to those of conventional materials. Notably, the fire retardant properties of the material have reached level B2 according to the DIN 1402 test method.

In addition, on social media platforms like Facebook and Tiktok, netizens have not been widely exposed to our project and product, leading to a lack of preference for our product. Therefore, SBM has actively implemented communication solutions, focusing on spreading the project’s message through Facebook posts and inspiring storytelling based on a specific character image on the Tiktok channel.

– What was your understanding of the issues at the beginning of the competition and how it has changed over the course of the competition?

Before the competition, there were many aspects that SBM had not fully grasped and researched. This was particularly true in terms of the social impact of our project, which was initially limited to a few general and vague ideas such as reducing industrial and agricultural waste, protecting the environment, and even some unrealistic aspirations at the time such as changing the product consumption trends of the majority of construction businesses. However, after clarifying the project’s shortcomings, consulting with expert advisors, and collaborating directly with a number of businesses, we were able to clearly identify the capabilities and values that our project could bring, in a precise manner. We were able to define the project’s development process, the product research and development process, the target market, and especially the project’s sustainability in terms of social impact.

– What do you still need to do to improve your social solutions?

–  Enhance the design of Gypfoam products and diversify their styles and colors to meet consumer demands.

  • Perfect the production technology to make the product more competitive in terms of price, while meeting the requirements of production scale and stability when supplying goods to business partners.
  • Develop a detailed and effective communication and target customer engagement plan on social media platforms including Facebook and Tiktok.


Answer script:

Prior to the start of the competition, SBM had not thoroughly comprehended and researched several issues, especially in the social impact factor that our project brings. We only stopping at a few general ideas such as reducing industrial and agricultural waste, environmental protection, and even there were some discoveries that were not really practical at that time. However, after clarifying the issues of the project, we have clearly identified the capabilities and values that our project can bring.

Through interviews with construction experts, reputable technical support units, and customers from the begin of July 2023 to the end of September 2023 (3 months), we received valuable feedbacks contributing to product improvement and business enhancement. Specifically, SBM’s product, Gypfoam, was praised for its sustainability and positive environmental impact. However, customers expressed a desire for more variety in product design and aesthetics. For businesses and construction contractors, stability and scalability in product supply were crucial factors in their decision-making process.

During the pitch of SBM’s solution, stakeholders prioritized product quality and practical application. To address this, SBM collaborated with reputable institutions such as Institute of Tropical Technology – Vietnam Academy of Science and Technology and the Department of Building Materials – Hanoi University of Civil Engineering. We conducted measurements of product indices such as compressive strength, dimensional stability after 48 hours, sound insulation ability, etc and the results obtained were superior to conventional materials. Especially, the fire resistance of the material reached level B2 according to DIN 1402 testing method. Those results were taken on 10th November 2023, before our main product Gypfoam officially launched to the market and after we received feedbacks from stakeholders. Since late 2023 until now, the Gypfoam product has continued to be improved in terms of quality and design.


Additionally, SBM recognized the need to improve its online presence and marketing efforts. Despite the positive feedback, SBM ‘s project and Gypfoam had limited reach on social media platforms like Facebook and TikTok. Therefore, SBM implemented an active communication strategy focusing on spreading the project’s significance through Facebook posts and storytelling on TikTok. Our Facebook and Tiktok channel started operating in May 2024, aiming to provide information on construction topics, the environment, as well as to attract attention to the SBM project.

In conclusion, SBM’s journey reflects a continuous process of learning, improvement, and adaptation. By addressing stakeholder feedback, enhancing product quality and design, and refining communication strategies, SBM is poised to make a significant impact in the construction industry, minimize environmental pollution, and contribute to Vietnam’s sustainable development goals.