A. Social Business Description

Our social mantra is Memorri empowers Vietnamese youth with accessible reproductive health education, fostering proactive self-care and community support. As you can see from the slide, the mission and vision are presented below.

Overall, the perception of customers about the new social mantra is more positive than the old one. And for those who well know and don’t know about Memorii or those who support and do not support the Memorii project, they both know and understand what Memorii do in general.

When it comes to market research, we conduct two types: secondary and primary research, encompassing both qualitative and quantitative methods. Our secondary research sources include UNICEF, WHO, the Vietnam Ministry of Health, and academic research articles accessed through Google Scholar. For primary research, we conducted in-depth interviews with over twenty stakeholders in Vietnam, utilizing Google Meet and face-to-face meetings that lasted between twenty-five and forty minutes each. Additionally, we carried out a comprehensive study of data from more than two hundred online surveys targeted at young people aged 17-26. This analysis helped us identify common patterns and gather crucial information for our product development process.

The data were collected by qualitative and quantitative methods through real cases. In general, the figures above 50% are alarming and should be studied in depth through combining with secondary data from previous researchers and specific cases.

To better understand the social issue at hand, let’s delve into our findings from secondary research, which reveal alarming statistics about female sexuality. Globally, 218 million out of 923 million women of reproductive age in low-income countries lack access to adequate sexual health services. In Vietnam, a staggering 74.1% of individuals are unaware of the importance of condom use during sex. Additionally, at least 777,000 girls under the age of 15 give birth each year worldwide. Moreover, there are over 10 million unintended pregnancies among adolescents aged 15 to 19 in developing countries, highlighting the critical need for improved sexual education and resources.

Human papillomavirus (HPV) is a significant public health concern, as it not only affects fertility but also contributes to the development of serious illnesses such as cervical cancer. Globally, around 3 million children and adolescents are living with the virus and require lifelong treatment. By 2022, approximately 350,000 women will die from cervical cancer, with about 660,000 new cases anticipated. In Vietnam, cervical cancer is particularly prevalent, ranking as the sixth most common cancer among Vietnamese women, with nearly 4,200 new cases and 2,420 deaths annually.

Even more remarkable is the impact of the lack of medical equipment, treatment conditions and knowledgeable experts, which has left thousands of cases without timely education and treatment.

There are many reasons for these negative impacts. Firstly, family and community factors play a significant role, as outdated and misguided beliefs often lead to deviant behaviours that contribute to the spread of the virus and insufficient prevention efforts. Secondly, government and external factors are crucial, especially in underdeveloped and developing countries where there is a lack of effective policies, resources, and medical equipment needed to disseminate proper knowledge and prevention methods.

To further emphasize the importance of the issue, Memorii conducted a practical survey of 20 subjects including 11 women and 9 men. The results showed that although they had concerns or worries about their health, psychological barriers and lack of knowledge prevented them from having the opportunity to learn more about their healthy bodies.

After discussing Roots Cause, let’s turn our attention to the next section: “UN Goals”.

Like many other businesses, Memorii has a clearly defined mission and vision that is strategically aligned with the United Nations Sustainable Development Goals (SDGs). The company’s mission clearly states the company’s core purpose, which is to promote sustainable consumption at the adolescent level by providing an application that provides knowledge and monitors psychological and physiological conditions, in addition to equipping the community with the right knowledge on how to protect their body, mental and physiological health through comic books, educational programs and social activities.

Therefore, this solid foundation allows us to develop a vision that ensures focus on achieving their long-term goals. To change misconceptions and increase understanding of reproductive health concerns, both emotional and physical, by acting as a supportive companion (SDG 3 TARGET 3.7-3.3.1). Develop a project towards a society where reproductive health is considered a top priority, where everyone has access and can change misconceptions about reproductive health (TARGET 5.6 OF SGD 5).

Memorii utilized the Impact Gap Canvas to clearly identify challenges, gaps, and necessary solutions, thereby developing an optimal strategy to improve reproductive health for adolescents

Memorii created the ‘MeFi’ app to support youth, especially ethnic minorities, with targeted marketing strategies, while aligning with UN goals on health and gender equality

B. Social Impact Acceleration

Memorii faces a significant growth opportunity, driven by the rapid growth of the app-based learning market and the urgent need to address gender issues. The app-based learning market is expected to grow at a CAGR of 13.5% from 2024 to 2032, with the potential of up to 11.8 million users in the next 5 years. We will expand our product portfolio to include comics, exhibitions and workshops, and develop new educational features and modules to reach a wider audience. With support from governments and international organizations, along with addressing pressing social issues, Memorii has great potential to scale, increase profits and at the same time enhance its ability to collaborate. positive impact on society.

Technology and marketing teams are essential to ensure the successful launch and growth of our business app, providing a seamless user experience.

We move on to the Human capital for executing business model with our organizational structure with expert’s participating. Below are the main functional departments: Marketing, IT, Design and Finance, each department has specialized personnel.

Memorii Vietnam’s human resources management system is comprehensively designed, including strategic processes, core processes and support processes, all aimed at enhancing human potential and employee capacity. and performance through an effective Human Resource Management System (HRMS), with a talent retention strategy based on three key pillars: recognition, development and engagement.

C. ESG reporting

Memorii employs a robust ESG framework, aligned with GRI 103, GRI 413, and SASB HC0301, to address challenges in reproductive health education. This approach emphasizes stakeholder engagement, governance oversight, and continuous community feedback to ensure sustainable development and ethical implementation. Memorii’s key material issues focus on enhancing educational access, reducing environmental impact, and improving community welfare through targeted initiatives in reproductive health, mental health support, and sustainable practices. By proactively engaging stakeholders, identifying risks and opportunities, and using analytical tools, Memorii ensures sustainable commitments, international compliance, and social responsibility. The governance framework supports effective ESG strategy implementation, oversight, and continuous alignment with industry standards and business goals. Additionally, by aligning operations with the UN Global Compact’s principles and setting clear KPIs, Memorii not only ensures compliance but also demonstrates a strong commitment to sustainability and social responsibility.

D. Learning Curve

Here is the link to our evidence for round 4. Click here