Proposal aims to address the challenges faced by Vietnamese online markets, which are rapidly growing yet remain underdeveloped compared to global standards. The problem lies in the fragmentation of the market, limited access to a wider customer base for local sellers, and inadequate integration of Vietnamese products in the digital economy. This affects local producers, sellers, and consumers who are unable to maximize the benefits of e-commerce due to these limitations. The urgency of this issue is significant as e-commerce growth is exponential, and delays in addressing these challenges could result in missed opportunities for economic development and competitiveness.

The problem is ongoing and intensifies as the digital economy becomes more ingrained in daily life. A prompt and efficient solution is imperative to empower local businesses and consumers, enabling them to thrive in the national and international markets. Therefore, the call to action is now, to adopt innovative and inclusive e-commerce strategies that are facilitated by platforms like, to bridge the gap and promote the growth of Vietnam’s digital economy. addresses the issues by creating an integrated e-commerce platform that connects local producers and sellers with a broad customer base. The resolution involves:
1. Streamlining the online shopping experience for users, making it easier and more efficient for both buyers and sellers.
2. Providing a transparent and fair marketplace, offering assurance and accountability in transactions to build trust and reliability.
3. Implementing robust dispute resolution mechanisms that protect the interests of all parties involved, ensuring that any conflicts are addressed promptly and fairly.
4. Offering marketing and sales support to sellers, empowering them with tools and knowledge to enhance their digital presence and reach.
5. Facilitating secure and varied payment methods to cater to different preferences and providing timely payouts to sellers, fostering a sustainable business environment.

Through these steps, aims to reduce market fragmentation, enhance accessibility for small and medium-sized enterprises, and incorporate Vietnamese products more effectively into the digital economy, encouraging economic growth and inclusivity.’s identification of market challenges and its strategies for addressing them contribute to the United Nations Sustainable Development Goals (SDGs) in several ways:
1. Decent Work and Economic Growth (SDG 8): By providing a platform for local sellers and producers to expand their markets, facilitates economic growth and creates job opportunities, contributing to decent work conditions.
2. Industry, Innovation, and Infrastructure (SDG 9): Through innovation in e-commerce, enhances the infrastructure for industry and fosters innovation among Vietnamese entrepreneurs.
3. Reduced Inequalities (SDG 10): focuses on inclusivity, aiming to level the playing field for underprivileged communities, including youths from rural areas and individuals with disabilities, thereby working towards reducing inequalities.
4. Sustainable Cities and Communities (SDG 11): With the integration of local products into the e-commerce market, urban and rural communities can sustainably develop by balancing economic growth with social inclusivity.
5. Responsible Consumption and Production (SDG 12): By connecting producers directly with consumers, encourages transparent and responsible consumption and production practices.
6. Partnerships for the Goals (SDG 17):’s collaborative approach in working with various stakeholders, including buyers, sellers, producers, and partners, exemplifies the spirit of partnership that is central to achieving the SDGs.

By aligning its business model and operations with these SDGs, is not only advancing its own development but also contributing to the broader agenda of sustainable development on a global scale.