The core problem that Gud n Healthy seeks to solve is how to make healthy, high-quality food accessible and affordable to everyone, while supporting environmental sustainability and strengthening the local community of producers. This involves facing several specific challenges:

Accessibility and Affordability: Ensure that healthy and natural products are available at reasonable prices to all segments of the population, including low-income communities.

Direct Producer-Consumer Connection: Eliminate intermediaries in the supply chain to improve producers’ margins and reduce costs for consumers, maintaining the freshness and quality of products.

Consumer Education and Awareness: Cultivate a conscious and responsible community that values and prioritizes sustainable and ethical products, which involves educating consumers about the benefits of such choices.

Environmental Sustainability: Implement practices that respect and preserve the environment, reducing the carbon footprint, minimizing food waste and using sustainable production and packaging methods.

Addressing these challenges within an innovative business model like Gud n Healthy’s could significantly contribute to a healthier and more sustainable future, aligned with the United Nations Sustainable Development Goals.

The main people affected by the problem of access to healthy and sustainable foods are:

Low Income Consumers: These people often face greater difficulties in accessing healthy products due to their higher cost compared to less healthy options. Economically disadvantaged areas of Lima may have less availability of fresh, nutritious food.

Small Farmers and Local Producers: These groups may face significant challenges due to competition with large agribusinesses and lack of access to markets where they can sell their products at a fair price. Additionally, supply chain intermediation often reduces your profit margins.

Community in General: The urban population of Lima, which is exposed to environmental problems derived from unsustainable practices in agriculture and waste management. This includes pollution and excessive use of natural resources.

The problem is located mainly in urban and peri-urban areas of Lima where:

High population density can limit access to markets that offer fresh and affordable products.

Socioeconomic disparities between different districts of Lima can affect the availability and access to healthy foods. Districts such as Villa El Salvador, San Juan de Lurigancho, and others like them, may face greater challenges in terms of access and affordability.

Addressing this problem in Lima would require an integrated approach that not only improves the food supply chain, but also addresses food education and public policies to foster an environment more conducive to sustainable consumption and production.

The problem of accessibility and affordability of healthy foods in Lima is serious and multidimensional, affecting public health, the local economy, and the environment. Lack of access to nutritious foods can lead to chronic diseases, exacerbating the burden on the health system. Economic inequalities limit low-income families’ access to these foods, perpetuating poverty and affecting development. Furthermore, unsustainable production practices harm sthe environment, which can compromise future food production. Strengthening the local economy by supporting sustainable producers and food systems is crucial to comprehensively addressing this issue.

We want to solve the problem through the following idea called Gud n Helathy:

Gud n Healthy is positioned in the market as a revolutionary platform that facilitates access to healthy products directly from producers to consumers. Our mission is to promote a healthy and sustainable lifestyle, creating an ecosystem where producers and consumers benefit each other through fair and responsible practices.

Direct Purchase from Producers:

Rigorous Selection: We choose healthy products of the highest quality, directly from those who produce them.

Accessibility and Justice: We present these products through our digital platform, guaranteeing fair prices for both producers and consumers.

Environmental Impact: We prioritize the acquisition of organic products with low environmental impact, promoting regenerative agriculture practices that protect biodiversity and natural resources.

Marketplace for Producers

Virtual Platform: We allow producers to exhibit and sell their products in our marketplace.

Management and Quality: We take charge of the transportation logistics and ensure the quality of the products, charging a fair rate per transaction made.

Empowerment of Producers: Our platform provides small and medium producers the opportunity to reach broader markets, promoting diversity and equal opportunities in the sector.

Tailored Recommendations: Based on health goals and personal preferences, we provide personalized recommendations to enrich our subscribers’ experience.

Healthy Personalization: Personalized recommendations are based not only on health preferences and goals, but also on promoting products that have a lower environmental and social impact.