* Social challenges:
1. Bees population is in decline and on the verge of extinction because of climate change, land use change, loss of habitats and the use of chemicals in cultivation.
2. In addition, chemical residue in honey on the market gives us an alarming bell, adulterated honey found popular. According to Mitchell Weinberg, a New York based food fraud investigator testes nine honey jars of UK supermarket, 8 of 9 samples indicated adulteration.
3. Indigenous people living near National Forests and Conversation in Vietnam still struggle with their economic life. Their life depends on the forest sources such as hunting and cutting trees. If they do not have any sustainable business model for their living, they will exploit the for the forest.
* Our solutions:
ð Karuna Vietnam Social Enterprise which which aims to create high quality related honey products in order to nurture forests, save the bees, mitigate climate change and improve highland education via Karuna eco-bee programs. We have a strong motivation on environmental protection, to collaborate with us, bee- keepers need to put their beehives in the conversation forest, so they need to protect the forest and plant more trees and brushes that bees love, which in turn reduce CO2 footprint. We are designing and applying circular economy in our production. We are the pioneer in this initiative, so if we succeed, we can franchise to many farms with similar conditions, and share my lessons learned to others.