Social purpose statement:
JAMCOP aims to be a leading company contributing to the green and sustainable development of the cocoa industry.
Target social issue:
Land environment is polluted because many cocoa pod husks are left on the cocoa farm
According to the Cocoa Asia Association, since 2019, the grinding data in Asia has been more than 800 thousand metric tons of dried beans, equivalent to more than 6 millions metric tons of cocoa pod husks left on the land. In Vietnam, a report from Vietnam Oil and Oilseed Research Institute in 2021 shows that around 27,000 – 40,500 tons of cocoa pod husks discharged into the environment per year. The Government is concerned by this issue. All production cocoa areas like Dong Nai, Ba Ria – Vung Tau, Ben Tre, Dak Lak and Lam Dong encounter this issue.
Figure 1. Asia cocoa grinding data ( Source: Cocoa Asia Association, 2022)
Cocoa farmers’ income is low
Figure 2. Sale share of a chocolate bar (Source: Confectionerynews, 2014)
Farmers only collect cocoa beans to get income and they can not sell their cocoa directly to chocolate producers, therefore, their income is low. In Vietnam, farmers will cut down any agricultural crop to grow another agricultural crop if that crop’s price is going down. Farmers are concerned by this issue the most then the government because cocoa is not sustainable in Vietnam.
Clear description of the social solution idea:
Figure 3. Stakeholder network in the cocoa value chain
Beneficiary 1 is farmers. Their income will increase. JAMCOP can connect them to other stakeholders so that they can sell their cocoa at a good price. And they do not need to throw their unused cocoa pod husk to the farm.
Beneficiary 2 is the government. The government can reduce their budget to solve the environmental problem. There are more organizations like us to protect the environment.
Beneficiary 3 is consumers. We provide them with nutritious and convenient meals.
Level of feasibility
We have worked with farmers, fermenters, and cocoa traders in cocoa regions in Vietnam like Dong Nai, Dak Lak and Ben Tre to collect cocoa pod husk as raw material of our jam product. Those stakeholders believe that our business will ensure sustainable development of cocoa because farmers’ income may increase if our business is successful. That is the reason why they are ready to provide the cocoa pod husk free for us. We have got support (recommendations, sharing our business to their employees, introducing distributors for us) from companies like Puratos, Tim Corp, Cacao Trong Duc.
Figure 4. JAMCOP working with stakeholders
We have introduced our jam products to farmers, students, tourists, employees, lecturers with good feedback and good suggestions to improve the product quality. We have participated in some local and global competitions to introduce our products and our social work. We are in the progress of patent and trademark registration.
Figure 5. Marketing campaign
How JAMCOP align business to the UN goal(s) to which JAMCOP business intends to contribute
Figure 6. JAMCOP align business to the UN goals