SBC101 case

Table of contents

Part 1: Introduction

1.1 Case Study Name

1.2 Problem:

1.3 Solution:

Part 2: Situation and overview:

Part 3: Evaluation analysis:

Part 4: Solution:

4.2 Reasons

4. 3.1: Organization

4.3.2 Operation

4.4 Resource requirements for start-ups:

Part 5: Initial
model results:

5.1. Initial feasibility:

5.2 Difficulties:

5.3 Development prospects :

6 References

Part 1: Introduction

1.1 Case study name “Social entrepreneurship – consumerism problem with Start-up Home Medicine (FMH) to solve the integrated problem of households”

1.2 Problem:

Children and adolescents encounter food safety problems, play spaces, culture, and a toxic internet environment.

Elderly people have health problems (gerontology, family medicine), difficulties in accessing technology, digital transformation, loneliness, generation gap, and limited
places for community activities.

Young people limit communication with grandparents, parents, face challenges, crises of ages, post-Covid-19 etc.

Overloaded medical treatment, medical specialties. Family medicine and grassroots medicine have not yet developed to their full potential.

1.3 Solution:

FMH is a general medical, family medicine and digital transformation consulting office. The start-up will address the aspect of connecting people with technology and

Part 2: Situation and overview:

Currently, the general situation of students, children, and young people is a lack of a healthy cultural community playground, a lack of places for entertainment, talent development, expansion, opening and promotion of potentials. After school, often at home, parents lack close attention, do not do much housework, watch TV, play video games, eat unscientifically, causing problems such as exposure to bad content that is rampant on the internet, sedentary, unscientific eating, fast food, many processed additives, causing delay in height growth, weight gain, early puberty, affecting future stature and intelligence. Some children are at risk of being exposed to evils, violence, psychological problems, etc. [1] [2] [3]

Elderly people face health problems (gerontology, family medicine), as well as difficulties in accessing technology, grasping policy procedures, welfare and digital transformation in various fields. Since then, there is loneliness, there is a generation gap, there is a lack of community activities. [4] [5]

Young people are familiar with new issues but limit communication with grandparents and parents. Besides, there are many challenges, crises of all ages, post-Covid-19 etc. [6]

Hospitals, especially public hospitals, end-line health care, and specialized medical care are overloaded. The grassroots health care close to the people has not been properly promoted, the family medicine model is still developing. People lack medical professionals to take care of them closely, manage them throughout and comprehensively. [7]

Part 3: Evaluation analysis:

The crux of the problem lies in

3.1 Lack of integrated solutions, lack of system view.

3.2 Individuals and community members are disconnected because of professional differences, lack of understanding of the problem in an integrated way. [7]

3.3 There are not many clues to aggregate information, determine which issues are priority, urgent, problems are long-term, which problems are associated, causing abuse and waste of resources . [8] [9]

Part 4:

4.1 To solve the
above problems, we choose the model of family medicine, community club, nutrition to solve integrated problems.

Technology and community clubs under the guidance of medical experts, the core are family medicine doctors will solve the above needs. Health, nutrition improve biology, awareness to understand issues such as digital transformation, law, policy, welfare, community connection.

4.2 Reasons

Perhaps a health care model that solves diet and nutrition issues, that will determine 70-80% of effectiveness, thereby leading to healthy habits, will increase exercise, thereby reducing stress, smoking, alcohol consumption and the risks from these things (eg, studies improve COPD exacerbations, as well as reduce VC through exercise)

The bottlenecks in the community and the environment are removed, at the same time, people are physically and psychologically ready, easily absorb continuous training programs, improve education, manage life, adapt. with the new situation, improve income, reduce the gap between rich and poor, integrate, thereby minimizing medical intervention with maximum effectiveness, healthy aging, bringing the best quality of life.

Reprint of: Cardiovascular Disease Prevention by Diet Modification: JACC Health Promotion Series - ScienceDirect

4. 3.1:

consists of a council including Coach- Mentor, Founder, Doctor and professional community organizations.

The community
group will be hierarchical: Expert, Senior (Senior) and New Member (Junior).

4.3.2 Operation

• Founder-Leader: Creativity and orientation.

• Coach – Mentor will act as a mentor.

• The Council will vote and act in a responsible role, interdisciplinary coordination.

• The Doctor will provide health care instructions about living in the community.

• The professional community group will guide patients and members based on methodical and professional guidance based on Dr. Expert; seniority, new members will guide according to the hierarchy. Specific case when Dr gives instructions in the community, the economic and legal team will guide the procedure when medical examination and treatment.

Junior will learn according to the principle of baby step, system, classification, step by step.

1/ Regarding medical treatment, support related stages.

2/ After completing the stage of bringing the patient, family, setting up a stable life, they can support.

Junior Public Health can assist with expertise in health record management, health application installation, social security, assist people in accessing health policies.

3/ Child psychology, teaching English to children in the club (pedagogical expertise, psychological examination, movement, healthy children’s physical health, his team takes care of and imparts to Junior the knowledge when health education, digital transformation and approaches to mainstream medicine, criticism when exchanging access to health information).

4/ From there to support Union work.

4.4 Resource requirements for start-ups:

Human resources: Most important.

• Mentor- Coach

• Founder.

• Doctor of Family Medicine.

• Community team members include professionals such as:

i) Economics, finance,

ii) Law.

iii) Pedagogy.

iv) Technical.

v) Nutrition.

Venue: FMH Club.

Equipment :

Social Entrepreneur Network

1. Sometimes social entrepreneurs don’t need their own space to collaborate. They can build their own virtual community, taking advantage of face-to-face meetings in different locations and on the Internet. There are many advantages for social entrepreneurs to joining such networks.

2. Like coworking spaces, social entrepreneurship networks bring together like-minded people to support each other by fostering longer-lasting personal and professional relationships, creating a a platform to co-create and/or share ideas, facilitate resource sharing, and have a greater voice for social entrepreneurship actions.

Part 5: Initial model results:

5.1. Initial feasibility:

• There are clubs of Dr. Diem Le – Nutrition group version (Nutrition Home version copyright)

• Dr. Nam’s family clinic.

• English, STEM
club combined with health care organized by the local Youth Union, Dr. Nam is in charge.

5.1.1  English, STEM club:

Some children who were stunted after receiving nutritional counseling, supplementing with supplements and micronutrients such as zinc and vitamin D, ate well, gained weight, studied no longer tired, lethargic, and more agile.

The members themselves do technical expertise: staggered, alternated, coordinated rhythmically, multi-tasking with community work, spread expertise, created conditions for self-renewal, comprehensiveness, balance, harmonized, so that when returning to innovation expertise, there are many creative ideas to solve the problem and keep moving forward.

Developing affection for children, learning from members, teachers, economic technical
experts with knowledge in humanities, social sciences, education, health,
creating a premise for family and career future.


5.1.2 Some feedback Dr. Nam’s family clinic:

During the Covid 19 pandemic, Dr. Nam participated in epidemic prevention. There are many cases where families are in trouble and chaos. Doctors both fight the epidemic and arrange life for everyone, such as QR, road, hospital transfer declarations (these don’t need expertise). medical depth) that patients and families appreciate very effectively.

Not sure how to treat. That the patient asks the problem, the doctor can charge a fee for better service. Because without logistical arrangements, going to the place of the crew, if I get caught in the f0 crowd, maybe with this background disease I might not be here. At that time in my family with 1 breastfeeding woman with 1 infant with f0, 2 elderly people 80 yrs, husband placed 2 coronary stents, 2 teenagers with f0, I was so confused, thanks. The doctor and team took care and arranged that my family passed safely.

Expertise only true family medicine and related stages, no need for intensive, expensive, invasive treatments. But the family keeps a member, so they thank you very much.

5.1.3 The House of Love Club, health care clubs of Dr. Diem Le


Need quality human resources, long-term efforts.

Expensive at first, each item when there is a process will be cheap.

VIP patient asked: “I go to international standard medical examination like this, but it is expensive to go far, can you build a model like this, simply, for this group of patients, locally? “

“I’ve seen a doctor for a long time, now I’m fine, my profile is like this, can you arrange for me to queue for insurance?” My uncle’s age like this, waiting in line for the bus, taking care of insurance is a pride that sometimes young people can’t do.

5.3 Development prospects :

Link with other startups in the ecosystem.

Local design.

The long-term goal of the Startup is to build a system that connects with medical facilities. So that when people come, they will receive local standard medical care. For example, surgery, treatment can be in Hanoi or Ho Chi Minh City, but convalescence, rehabilitation, restorative therapy etc. And a part can, even do some intensive work there.

Doctors in Ho Chi Minh City all say, if you can build a local facility, you can spend your free time there while traveling, practicing, relaxing, and helping with the transfer technology.

6 Keywords

Systemic thinking, Organization, family medicine, nutrition, interdisciplinary coordination, community clubs.

7 Reference










[10] Business knowledge material from the course: “Introduction to social creativity” by