1. TARGET SOCIAL ISSUE:

The LGBTIQA+ people in VN face a lot of difficulties & barriers in career development & job accessing. This social business model is created in order to help them have more job opportunities, career development and social inclusion.

2. TARGET CUSTOMERS

2.1. LGBTIQA+ people in Việt Nam

– Biggest recipients of social values

– Target beneficiaries

– Market size: 5 – 10 million 

– Payers: for the services 

– Age: at Labor Age 

– Needs: Social inclusion, stable job 

– Habits: Social media 

– Problems: Discrimination, Unemployment, Unstable job 

– Skill:

• Technology skills: 6/10 

• Social media skills: 6/10

2.2. Employers

– Payers: For social impacts 

– Area: Vietnam & International 

– Features: 

• Multinational Companies & NGOs

• SMEs with 100 – 500 billion VND revenue

• Have sustainable dev. & Social inclusion policies

– Needs: 

• Good band on implementing sustainable development & social inclusion policies

• Improvement of personnel’s capacity

– Habits: Social media 

– Problems: 

• • How to be recognized they are implementing sustainable development & social inclusion policies

  • Unaware of advantages of implementing gender equality & social inclusion policies

3. VALUE PROPOSITIONS

4. PRODUCTs/SERVICEs

1. Career Orientation/ Coach

2. Soft & career skills trainings

3. Social inclusion 

4. Job development 

Steps to implement the activities: 

i. Do survey to identify client’s pains & needs 

ii. Organise talk shows attract potential clients to learn about our services

iii. Organise career orientation & coach to help clients understand themselves, choose their right kind of jobs, know how to obtain their suitable job and understand the job that they want to do

i.v. Organise series of training courses on soft & career skills to help them become confident, master a skill set for a successful career, and master career skills to earn employment 

v. Job development 

• • Help clients know how to get a job (how to develop a good CV, have a good interview, negotiate salary, etc)

  • Mentoring

  • Work with potential employers for their implementation of social inclusion & gender equality policies

  • Job connection

SOCIAL BUSINESS MODEL

An overview on business model 

1. Uniqueness 

• This is the 1st business doing career orientation, skills trainings & facilitation of job opportunities for LGBTIQA+ in Vietnam 

• Training programs & services were tailored exactly for LGBTIQA+ people by experts with extensive knowledge on gender equality, social inclusion, LGBTIQA+ issues, diversity

• It is a comprehensive solution from root causes by a social business creation: long-term, independent of funding & donors

2. Innovation 

• The business helps change the mindset of LGBTIQA+ people to enable them to be confident, come out and be ready for personal & career development 

• Providing a specific & efficient solutions for corporations to help them become a sustainable development unit

SOCIAL IMPACTS – CONTRIBUTIONS TO UN SDGs

• SDG 4.4: Increase – relevant skills – for employment, decent jobs and entrepreneurship

• SDG 5: Gender Equality 

• SDG 8.6: Reduction of proportion NOT in employment, education or training

Feasibility 

In terms of the FEASIBILITY, we feel confident that this business is feasible because: we have resources at hand. Firstly, it is a good team with great expertise & experience in diversified backgrounds; secondly, we have committed coaches & partners, experience mentors. Thirdly, our training programs are already run; Fourthly, we have training facilities and LGBTIQA+ community. Besides, many of the activities we can do in house. We also have the HR strategy by 2024. For further information, please see the table below:

CROWDFUNDING/CROWDSOURCING CAMPAIGN

PROFITABILITY

Revenue Stream

Cost Structure

STRATEGY TO ACHIEVE BUSINESS GOALS  

Viet Hoi Nhap combines with step-by-step construction and development, gradually completing and perfecting the business apparatus. However, in order to achieve the business goals, it is definitely indispensable for a suitable strategy to achieve the set goals. 

1. Direction and Focus 

2. Goal Achievement 

3. Resource Allocation

4. Competitive Advantage 

5. Adaptation and Flexibility 

6. Performance Evaluation 

In social business, developing a strategy that aligns Viet Hoi Nhap’s social mission with effective implementation is important. Here are some key steps to create a plan for achieving social business goals:

1. Define the Social Mission 

• Increase the number of young people and adults with relevant skills, including vocational and technical skills sufficient to enter the labor market, have decent work and engage in business (SDG 4.4)

• Gender equality

• Reduce the proportion of unemployment among the young by education or training (SDG 8.6)

2. Conduct a Needs Assessment

3. Set Social Impact Goals 

4. Develop a Theory of Change

5. Identify Strategies and Interventions

6. Stakeholder Engagement

7. Allocate Resources

8. Monitoring and Evaluation

9. Collaboration and Partnerships

10. Continuous Learning and Adaptation

 

DIFFERENTIATION STRATEGY

1. We develop a long-term and sustainable social business model to address the target social issues in order to treat the root causes without depending on donors’ funding as many development projects prevailing. 

2. We apply the design thinking model and theory of change in tailoring our services based on the customers’ needs and we update our services on the customers’ need to change.