A. SOCIAL BUSINESS DESIGN

A1. Social mantra one-liner

TnG stands for Transforming the Next Generations to build sustainable development for local communities with the mission:

Empower the next generations to solve local community problems sustainably through applying a national experiential learning program combined with leveraging digital transformation.

Vision: An online community that serves as a second home for social entrepreneurs looking to expand their social impact, as well as for teenagers who are passionate about addressing social issues in their local communities and seeking opportunities for personal development.

A2. Service presentation

Create an online community that serves as a second home for social entrepreneurs looking to expand their social impact, as well as design experiential learning programs based on context-based learning and cross-cultural environment to train and mentor teenagers who are passionate about addressing social issues in their local communities and seeking opportunities for personal development.

Training & Social Problems Discussion Community: Unlike traditional workshops, webinars, or seminars, the Social Problems Discussion Hub holds weekly sessions in the online community TnG_SOS (Online Discussions on Social Issues) using a professional discussion format. These sessions take place on online meeting platforms such as Discord and encourage attendees’ interaction through exchanges, critiques, and group work aimed at finding practical solutions to real social problems in each locality. The goal is to develop critical thinking and actionable solutions.

National Exchange Program: A national experiential learning program that utilizes context-based learning in a cross-cultural environment for students who have innovative ideas to solve social problems in their communities in an entrepreneurial way. By combining education and traveling with community development for locals, and cross-cultural collaboration, the full process will occur as follows:

Resources Connections: Create a network of training centers and resources to connect social entrepreneurs looking to expand their market scale and social impact with teenagers and students seeking internships in their hometowns. The core team will use online platforms, apps, and tools to manage, control, and track the process remotely.

B. Business model

B1. Business model overview

B2. Economic value for customers

Value propositions

Young Vietnamese social entrepreneurs: Empowering Vietnamese youth to become social changemakers in their own backyards

Sustainable Development: Fostering a community-driven, entrepreneurial spirit to address local issues.

Ecosystem Approach: Through cross-sector partnerships, we cultivate a social business ecosystem that revolutionizes education, empowering students to become the next generation of social changemakers.

Customer Segments

2.1 High school students

Pain points:
Come from under-resourced regions, face challenges due to limited resources in their community.
Endure pressure to find internship & sustainable jobs in local neighborhoods.
Lack of opportunities to approach reward & impact investing crowdfunding.
Struggle to find prestigious mentors and like-minded teammates.
Goals:
Dedicated to bringing positive changes to local communities.
Struggles to find prestigious mentors and like-minded teammates
Motivated to enhance social & professional skills

2.2 Social organizations (NPOs, NGOs, CSOs)

Pain points:
Lack of experienced project leaders to take responsibilities for executing plans and projects in reality.
Lack of financial capacity to implement social-oriented projects.
Goals:
Connect to Social Entrepreneurship & Enterprises pursuing social impact marketing strategies (CSR, CSV).
Operating social-oriented projects in reality effectively and efficiently.

2.3 Business sector (Social Entrepreneurship & Enterprises)

Pain points:
Lack of experienced strategic advisors to consult and design CSR & CSV projects.
Lack of human resources to scale up and expand social impact.

Goals:
Scale up their market size & growth.
Make an exponential social impact across Vietnam.

Key activities:

3.1. Connecting the 3 Sides to Foster Collaboration’s Effectiveness

Matchmaking Platform: Develop online programs and campaigns for hunting social innovatives and ideas or use online TnG_SOS Community to facilitate communication and collaboration between high school students, social impact organizations (NGOs, NPOs, CSOs), and social entrepreneurs/businesses.

TnG fanpage on Facebook and website would allow them to:

Post project needs and opportunities (organizations)
Browse social initiatives or apply for recruiting projects (students)
Connect for mentorship or consultation (all parties)

Events and Workshops: Organize regular online and offline events (workshops, conferences, hackathons) to bring these groups together for:

Networking and relationship building
Skill-sharing and knowledge exchange
Identifying collaborative project ideas
Team building and fostering a sense of community

Mentorship Programs: Facilitate connections between experienced social entrepreneurs or professionals with high school students seeking guidance and support. This could involve:

One-on-one mentorship sessions
Group mentorship workshops
Online mentorship platforms

3.2. Providing Content and Skill Training for NGOs/NPOs/CSOs/Social Entrepreneurship:

Develop Online Training Modules: Create video courses, interactive learning materials, and downloadable resources covering topics like:

Fundraising and Grant Writing
Project Management and Planning
Communication and Storytelling
Social Impact Measurement and Evaluation
Social Media Marketing and Advocacy
Leadership and Team Management (for organizations)
Social Entrepreneurship Fundamentals (for social entrepreneurs)

Organize Capacity Building Workshops: Host in-person or online workshops focused on specific skills needed by NGOs/NPOs/CSOs and social entrepreneurs.

Curate a Knowledge Sharing Online Platform: Create a online central repository based on cloud storage for best practices, case studies, and success stories within the social impact sector. This allows these organizations to learn from each other and adapt best practices.

3.3. Consulting and Designing CSR & CSV Projects for Business Sectors

Needs Assessment: Work with businesses to assess their social impact goals and identify areas where they can create positive change.

Project Development: Collaborate with businesses to design CSR (Corporate Social Responsibility) or CSV (Creating Shared Value) projects that align with their social goals and business strategies. This could involve:

Employee internship programs
Cause marketing campaigns
Developing sustainable products or services
Community development initiatives
Impact investing opportunities

Project Implementation: Offer further support in implementing these projects, such as:

Connecting businesses with relevant NGOs or social enterprises for partnerships
Developing communication and outreach strategies
Measuring and monitoring project impact

3.4. Operating Social-Oriented Business Projects in Local Communities

Develop Sustainable Businesses: Design and implement social-oriented business ventures that address these needs while generating revenue to support themselves and reinvest in the community.

Partner with Local Stakeholders: Work collaboratively with local residents, organizations, and businesses to ensure projects are culturally relevant, sustainable, and meet the needs of the community.

B3. Target social impacts

1.1 Young Vietnamese social entrepreneurs: Empowering Vietnamese youth to become social changemakers in their own backyards

Empowerment and Agency: equips high school students with the skills and knowledge they need to identify problems in their communities, develop solutions, and turn ideas into action. This fosters a sense of empowerment and agency, allowing them to become active participants in shaping their futures and the world around them.
Career Preparation: provide access to real-world experience through project-based learning and volunteering with social impact organizations. This prepares students for college and future careers in social innovation, entrepreneurship, and related fields.
Unlocking Hidden Potential: Many high school students, especially those from under-resourced communities, may not have access to mentorship or opportunities to explore their potential for social impact. We could help to identify and connect these students with valuable resources, scholarships, and internship programs that can help them unlock their hidden potential and pursue their passions.

1.2 Sustainable Development: Fostering a community-driven, entrepreneurial spirit to address local issues.

Hyperlocal Focus: leverage the unique perspectives and energy of high school students to identify and address local problems within their communities. This allows for a hyperlocal focus on issues that directly affect the students’ lives and neighborhoods.
Fresh Ideas and Innovation: Students bring a fresh perspective and innovative thinking to social challenges. Then we could facilitate collaboration between students, social impact organizations, and community leaders to translate innovative ideas into actionable solutions.
Scalable and Sustainable Solutions: By engaging students, we will foster a culture of social responsibility and civic engagement within the younger generation. This can lead to the development of sustainable solutions to social problems that are owned and carried forward by future generations.

1.3 Ecosystem Approach: Through cross-sector partnerships, we cultivate a social business ecosystem that revolutionizes education, empowering students to become the next generation of social changemakers.

Improve the capacity of networking and coorperation: We create a platform for meaningful connections between diverse stakeholders – high school students, social impact organizations, and social entrepreneurs/enterprises. This breaks down traditional silos and fosters collaboration, knowledge exchange, and mutual learning.
Synergy and Value Creation: Each group brings unique strengths and resources to the platform. By facilitating collaboration, we could create a synergy that can lead to greater social impact and value creation for all stakeholders involved.
Sustainable Ecosystem: We approach to build a sustainable ecosystem for social innovation. By connecting these three groups, we help them to promote ongoing collaboration, resource sharing, and knowledge exchange, leading to a more robust and long-lasting impact on social issues.

B4. Feasibility

Research, Learning & Development:

Conduct surveys and interviews with high school students, NGOs/NPOs/CSOs, and social entrepreneurs/businesses to understand their needs, interests, and challenges related to collaboration.
Research existing online platforms or collaboration tools to identify the most suitable options for facilitating communication and project management.
Develop training materials and workshops on how to use the online platform for effective collaboration.
Train staff on facilitating communication and conflict resolution between different stakeholders.
Partner with subject matter experts to create high-quality training materials.
Offer ongoing support through online forums or discussion groups for participants to ask questions and share experiences.

Administration & Operation:

Manage user accounts and access permissions on the online community.
Oversee the technical aspects of the online community and ensure its smooth operation.
Organize the logistics for events and workshops (venue booking, catering, speaker invitations).
Manage the application process for mentorship programs and match students with suitable mentors.
Issue certificates upon successful completion of training modules.
Organize and conduct in-person workshops as needed, based on demand and interest.
Manage the day-to-day operations of the social enterprises, including marketing, sales, and financial management.
Manage the impact investing portfolio and track the social and financial returns on investments.

Communication & Partnership:

Develop and implement a communication strategy to promote the platform, events, and mentorship programs to all stakeholders.
Build partnerships with educational institutions to recruit high school students and integrate the program into their curriculum.
Establish relationships with NGOs/NPOs/CSOs and social entrepreneurs to encourage their participation.
Develop a strong marketing and outreach strategy to attract potential business partners interested in CSR/CSV initiatives.
Foster a positive and inclusive online community where users can connect and share experiences.
Share success stories and case studies of past projects to demonstrate the value proposition for businesses.

B5. Profitability

Cost Structure:

Here’s a breakdown of what each category might entail:

Social Media Communication (20%):

Content creation and scheduling for social media platforms.
Online activities to keep interactions and boost engagements.
Social media advertising & PR campaigns.

Staff Salaries (25%).

Online Meeting Platforms (10%): This covers the cost of subscriptions to online meeting platforms that we uses for communication and collaboration. This could include services like:

Video conferencing software
Webinar platforms
Project management tools
Cloud storage

R&D (Research and Development) (30%): This represents the resources invested in research, development, and innovation. This could include activities like:

Identifying & connecting social ventures, projects and business sectors
Developing and testing new training programs
Staying up-to-date on the latest trends in social entrepreneurship
Conducting research to measure the selected social initiatives

Revenue Stream

Consultant & Design Projects Fee: Offer consulting services to businesses and social impact organizations. This could involve:

Developing CSR (Corporate Social Responsibility) or CSV (Creating Shared Value) programs
Designing social impact projects
Conducting feasibility studies for new social ventures
Providing training and capacity building for staff on social entrepreneurship

Charge a consulting fee based on the project scope, complexity, and required resources.

Online Video-Recorded Courses: Develop and sell online video-recorded courses on topics related to social entrepreneurship, social impact, and relevant skills. These courses could be:

Self-paced learning modules
Subscription-based access to a library of courses
Live or pre-recorded webinars

Charge a fee per course, subscription fee for access, or a combination depending on the content and format.

Internal Skill Training Service: Offer internal skill training services to organizations (NGOs, NPOs, CSOs) that want to develop their staff’s capacity in areas like:

Project management
Communication and storytelling
Fundraising and grant writing
Social impact measurement and evaluation

Charge a training fee based on the specific skills covered, number of participants, and training duration.

Ads Booking: This could involve offering ad space on our website or social media platforms to:

Socially responsible businesses targeting potential customers interested in supporting social impact initiatives.
Training providers or organizations in the social impact sector looking to reach a relevant audience.

Charge a fee for ad placement based on factors like ad size, placement, and duration.

Additional Considerations:

C. BUSINESS MODEL VALIDATION:

Crowdfunding/Crowdsourcing campaign

Phase 1: Incubator

Connecting the Stakeholders

High School Students: We aim to engage high school students who have social initiatives or ideas to solve the issues in their communities through social business creation across Vietnam, especially those from underprivileged regions.

Social Impact Organizations (NPOs, NGOs, CSOs): We build partnerships with local social impact organizations working on various community issues.

Social Entrepreneurs and Enterprises: We connect with social entrepreneurs and businesses interested in social impact initiatives.

Online Training and Resources:

Upon receiving the social initiatives, we provide the initial reviews and feedback from our expert mentors and coaches, who specialize in ESG and business models related to social innovation. At the same time, we offer high school students online video courses and training modules covering topics such as social entrepreneurship, social impact, and essential skills like project management, communication, and critical thinking in order to help them improve their effectiveness.

Phase 2: Crowdfunding & Collaboration

Leverage CSR, CSV funds: We will send the advanced initatives to “backers”, those come from social innovation competitions, hold and sponsored by prestigious social innovation competitions such as SBC, SonTa Foundation, and ASEAN Social Impact. Additionally, we will seek support from business summits and discussions, where social entrepreneurs and enterprises focused on implementing social impact projects come together.

Project Matching: We will match students’ initatives with relevant projects run by social impact organizations and offer them nationally experential learning for them based on context-based as well as cross-cutulral environment.

Internship Opportunities: Students gain practical experiences by directly executing on these projects, and applying their academic knowledge to real-world problems.

Phase 3: Promotion and Recognition

Building a Sustainable Ecosystem in the online and offline community to review, revise, and enhance solutions.

Impact Measurement: Local communities where projects are implemented should track and measure the social impact of student initiatives. Students will submit quarterly social impact reports to TnG for review by mentors and backers.