BUSINESS MODEL
Picnic de Palabras: Discover the Magic of Reading
Picnic de Palabras presentation round 2
Picnic de Palabras is a reading experience methodology that enhances reading habits and family bonds
Social Challenge: Reduce the access gap in Colombia’s rural areas to quality books and children´s books and enhance family reading experiences that support cognitive development and social and emotional skills in early childhood.
Social solution:
By combining Picnic de Palabras methodology and delivering our design interactive children´s books we are supporting closing the access gap, while we enhance reading habits and family bonds through the inspiration of reading and creating their own stories in rural families.