BUSINESS MODEL
GLOCAL IELTS
PROJECT
Upgrading rural life in Vietnam through investment in the IELTS program for the young generation
Glocal IELTS – A franchise hybrid IELTS training program and English center targeted Vietnamese rural students not only to transform their English proficiencies to internationally standardized levels (i.e. IELTS) but also to upgrade their awareness about the SDGs and application to their local issues with practical activities. Thus, rural students who currently lack behind in English learning opportunities compared to their urban peers can now have wider choices of career paths and may use their cosmopolitan mindset to further develop their own local communities.
BRINGING QUALITY EDUCATION (SGD4) TO PROVINCIAL AREAS TO SHORTEN THE DEVELOPMENT GAP BETWEEN REGIONS (SDG10). AT THE SAME TIME, IT INSPIRES DEDICATION TO THE LOCALITY, CONTRIBUTES TO COMMUNITY BUILDING AND BEYOND, AND A SUSTAINABLE ECONOMY (SDG8 & 11).
CROWDFUNDING AND CROWDSOURCING’S PLATFORMS
- Seed money and evidence of sponsors from local investors
- Scholarship programs from local enterprise
- Scholarship campaign (we grow together) – for every 2 students who take AG’s program AG give full scholarship for 1 peer that could be their close friend.
- Pre-order programs
Estimated amount of money:
- Local investor: currently at 5 billion from 1 investor
- Scholarship campaign
THE ASK AND THE CAMPAIGN’S RESULTS
|
Backers |
Who are they? | Why should they make the contribution? | What do we offer to them in exchange for their contributions? |
How do they deliver their contribution? |
| Strategic backers | British council
|
The British council’s mission is to build connections between international communities and the UK, similar to our mission for bridging the language academic gap between rural and urban communities in Vietnam. | Because our end goal is for rural students who take our English course to attain IELTS level proficiency, the British Council can be our sole provider of IELTS exams that our students will take at the end of our course. | The British Council can fund financial aid programs for rural students who meet the qualification of completing our courses or waive testing fees for students who excel in our English courses.
Additionally, the British Council can provide university/career consultancy for rural students who receive exceptional IELTS scores. |
| Partners | Arena multimedia & Ispace
|
Arena multimedia can create a hybrid lesson model with GLOCAL IELTS where our students can learn English and graphic design at their centers. | Arena multimedia will gain more students in their courses should they become our partners. Additionally, Arena multimedia and GLOCAL IELTS will be able to create new, attractive courses for students of both centers. | Arena multimedia will provide our current English students with graphic design lessons where our students can develop their English skills through graphic design lessons. |
| Strategic backers | Local investors | We provide investors in the Daknong area the opportunity to open English franchises using our curriculum model. | We offer local investors the framework to open English franchises in the Daknong area. | They can use their entrepreneurial savviness to invest their capital into opening franchises using our education model. |
| Long-term backers | Local communities | Local communities in the Daknong area would want their youth to have more financial opportunities and career options with a good working English knowledge. | We offer innovative and effective English courses to the children of their communities. | They can provide us with spaces to create our learning centers and fund classroom infrastructure.
Additionally, they can promote and endorse GLOCAL IELTS courses to Daknong parents. |
OTHER INFORMATION
THE TEAM
SOCIAL SOLUTION PROTOTYPE – ROUND 2
PRODUCT PROTOTYPE
VIDEO PRESENTATION ROUND 1
SOCIAL MEDIA