BUSINESS MODEL

Business Model Innovation Video

 

Working evidence: 

  1. Product Concept Test Report Kick-It-Off_Product Concept Test -20230813T032323Z-001

  2. Stakeholders Endorsement (continued) STAKEHOLDER ENDORSEMENT-20230813T032330Z-001

  3. Crowdfunding/crowdsourcing campaigns crowdsourcing campaigns-20230813T032340Z-001


 

Through the “Journey of Self-Reflection” campaign started from 31st May to 10th June including three main activities, Kick-it-off aims to generate greater brand awareness, make a meaningful difference in society, and obtain funding for future operations.

 

Activity :

 

Timeline

Activity

Description

31/5 – 3/6

Workshop ‘self-defense skills’

The workshop on self-defense skills covers fundamental concepts of self-defense and offers opportunities for participants to hone their personal safety skills, such as simulating scenarios and attending self-defense classes. Its primary objective is to provide practical advice and strategies for teenagers to develop skills and learn how to protect themselves in various situations.

4/6 – 6/6

Self-reflection Exhibition

The Self-reflection Exhibition was arranged with the aim of introducing the project and garnering support from the community. Additionally, online engagement was conducted for the Slice of Life section on the project’s Facebook fan page.

7/6 – 10/6

Workshop ‘Reflection: Standing in someone else’s shoes!’

Our goal was to tackle the communication barriers between parents and Gen Z youth, caused by the generational gap. We addressed these challenges by exploring differences in perception regarding areas such as outward appearance, career choices, and the use of time and money. The workshop taught perspective-taking skills for self-reflection, providing valuable tools for effective communication and understanding within families.

 

Results

 

  • The amount of money raised through our campaign is: $153,81 USD

  • The series campaign received the following contributions: attracted over 140 online registered participants and 178 offline attendances 

  • Hours for training and mentoring our beneficiaries: $413 USD FOR 60 HOURS

  • Indications of interest from prospective partners/customers

  • The process of giving and receiving feedback and establishing professional connections.

 

 

Dollar converted rate: $1 =

23.535

*VND

Categories

Backer (entity/professional)

Donation description

Amount (VND)

Amount (USD)

Note

CROWDSOURCING CAMPAIGN

Non-financials

Volunteer Mentors and Trainers

Dr. Huynh Ai Van

Business Mentoring

200.000 đ

$8,50

[Amount = Currency (VND) * Hour]

Mr. Tran Xuan Linh

Business Mentoring

200.000 đ

$8,50

Ms. Phan Thi Mai Quyen

Life Skill Mentoring

2.000.000 đ

$84,98

Dr. Vo Thuy Nhat Minh

Business Mentoring

200.000 đ

$8,50

Ms. Truong Anh Tuyet

Business Mentoring

200.000 đ

$8,50

Ms. Nguyen Kim Hao

Business Mentoring

200.000 đ

$8,50

Mr. Le Van Hung

Consulting/training hours (networking, survival skill course, youth empowerment)

3.520.000 đ

$149,56

Mr. Vo Minh Vinh

Consulting/training hours

200.000 đ

$8,50

Ms. Le Thi Minh Sang

Consulting/training hours

200.000 đ

$8,50

Event Facilities

Partners

Booth location rental

1.500.000 đ

$63,73

Active MC

250.000 đ

$10,62

Booth decoration

200.000 đ

$8,50

External collaborators

Dong Thi My Duyen

Workshop meterials design

150.000 đ

$6,37

Nguyen Do Thanh Uyen

Funding and product development advisory

100.000 đ

$4,25

Tran Huy Vu

Funding and product development advisory

100.000 đ

$4,25

Dang Khanh Giang

survival skills advisory

100.000 đ

$4,25

Tran Minh Hieu

Project management advisory

100.000 đ

$4,25

Tran Nguyen Anh Khoa

IT support

100.000 đ

$4,25

Cao My Quyen

IT support

100.000 đ

$4,25

Duong Trong Tai

IT support

100.000 đ

$4,25

Total

9.720.000,00 đ

$413,00

CROWDFUNDING FOR FUTURE OPERATION

Categories

Backer (Entity/ professional)

Occupation

Amount (VND)

Amount (USD)

Note

Financials

Donors

Tran Xuan Linh

Lecturer

100.000 đ

$4,25

Nguyen Nhut Tan

Director

100.000 đ

$4,25

Huynh Ai Van

Lecturer

200.000 đ

$8,50

Huynh Thi Hoang Kim

Student

150.000 đ

$6,37

Tran Thi Hoang Anh

Student

70.000 đ

$2,97

Sponsors

Greenwich Vietnam

University

3.000.000 đ

$127,47

Total

3.620.000,00 đ

$153,81

——————-

KICK-IT-OFF: A comprehensive lifeskill platform providing personalised education and developing active learning with real-life simulation games.

 

About the social issues: 

Lack of essential lifeskills generally concerns young people, mainly between 15 – 24 years old. An overall lack of lifeskill is among reasons attributed to risks for young people such as poor performance, depression and even suicide. According to the Education Commission and UNICEF, nearly three quarters of young people aged 15 to 24 in 92 countries with available data are off-track to acquire the skills needed for employment (2022). Another survey claimed that 6 in 10 parents worry their teenage children lack essential life skills (2019) which include how to deal with their stress and feelings, time management, personal finance management and even self-care. Claire Round of National Citizen Service (NCS Trust) claimed that there are multitude of ways in which youngsters today can learn essential life skills for their future. The fact that most schools only cater for academic skills and lack of social-emotional skills is a further reason to be blamed for the shortage of lifeskills among the youth.

 

By applying the design thinking model to social problems, we deeply understand the needs and context of the people affected. We aim to design a simulation games app where players must make decisions to solve real-life problems replicated in the games to score points. Tips and tricks of soft skills will be implemented into the story games and players could also practise basic survival skills through AR application. The game takes less than an hour to play and it fosters players understanding of major decision-making points in real-life problems. In designing a comprehensive solution, we aspire to develop a 1:1 mentoring program for people to learn and grow in their personal and professional development. They are beneficial for both mentors and mentees, as well as for the organisations that implement them. As mentees can learn from the experience and advice of their mentors, who can guide them through their career challenges and opportunities, they can improve their skills, knowledge, and confidence, as well as their productivity and performance. And for mentors, they can share their expertise and insights with their mentees, who can also teach them new things and perspectives. It is also a way that they can strengthen their reputation and influence within the organisation and the industry. 

Contact:

Facebook: https://www.facebook.com/kickitoff.network

Instagram: https://www.instagram.com/kickitoff.network/

TikTok: https://www.tiktok.com/@kickitoff.network?lang=vi-VN

SOCIAL INNOVATION 

Here is the presentation slides if you want a quick look at the project!

This is the Presentation Script

And these are the working papers and evidences that we have done so far:

  1. Stakeholders’ endorsement

  2. Crowdfunding campaign