BUSINESS MODEL INNOVATION
“Cut Waste, Boost Sustainability: Food management application – Educational programs – Social activities to support households”
A. Social solution
Fridggie Vietnam offers a compelling social solution to address the important issue of household food management and raise awareness of food waste. Through innovative mobile applications, educational programs, and engaging social activities, we provide a comprehensive platform for households and individuals concerned about food to access food management practices. Expert food management, educational resources healthy meal options, and portion counting. By leveraging the power of technology and expertise, Fridggie Vietnam empowers families. Our solution not only promotes awareness of a supportive community but also a series of activities to share knowledge and meals with individuals in need of support. With Fridggie Vietnam, we envision a future where all people have a deep awareness and respect for food.
1. Application
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- Food management
- Spread awareness about the value of consuming food scientifically.
2. Educational programs
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- Connect potential customers with experts in the food industry
3. Social Activities
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- Acting as a bridge to spread good values between users and people in difficult circumstances.
- Integrate volunteer activities on the application to bring value to the community.
B. Target customers
Group 1: Economic value for customers
- Age: from 18 to 35 years old
- Location: HCMC, Hanoi, Danang, Cantho in Vietnam
- Consumer behavior: Individuals with medium to high incomes care about nutrition, health and the environment.
Group 2: Target social impact
- Age: from 18 to 35 years old
- Location: HCMC, Hanoi, Danang, Cantho in Vietnam
- Consumer behavior: Individuals with low incomes care about nutrition, health and the environment.
C. Feedback from Customer target
Food expert (anonymous): “The project is gradually being completed and continues to develop”(Contribute comments after the EcoWave Expo 2024 event)
Mr. Pham Nguyen Minh Toan (PDP staff in Greenwich Vietnam): “The project is quite realistic and the problem is clearer than in Round 1. Some points I really like are the consumer approach and creating a platform to help people.” In addition, connecting with supermarkets to deliver near-dated foods is the biggest plus. However, if possible, think about how the foods are processed and how to handle leftovers because the project is only focusing on fresh foods and foods with Barcode codes”. (Contribute comments at the project introduction exhibition from May 27-29, 2024)
Tristan Nguyen (IT lecturer of Greenwich Vietnam): “This project is quite impressive and the most stable point is deploying an application to manage food. Initially I was skeptical about just scanning barcodes because Vietnamese people like to shop at markets that are both fresh and cheap raw. I heard about the issue of food safety and hygiene through censorship and I very much agree.” (Contribute comments at the project introduction exhibition from May 27-29, 2024)
Ms. Truong Anh Tuyet (business administration lecturer): “I really like Fridggie Vietnam’s project” (Contribute comments after the EcoWave Expo 2024 event)
The link below is our video for the presentation:
We also provide our working papers and pieces of evidence, including:
- Slide presentation
- Image of SBC Exhibition | Ecowave Expo 2024
- Video recap SBC Exhibition | Ecowave Expo 2024
- Working evidences: